minimum- viable- product

A Detailed Guide on Minimum Viable Product?

What is a minimum viable product?

A minimum viable product (or MVP) is a product that has enough features to attract early adopters and validate an idea during product development. The MVP is useful in software industries because it allows the product team to quickly get user feedback so that they can improve and iterate the product.

The MVP is a key component of agile development because it focuses on validating and iterating products based on user input.

What’s the purpose of a minimum viable product?

The concept for the minimum viable product in his Lean Startup methodology. The purpose of an MVP is: It’s the version of a product that allows a team to collect the most validated information about customers with the lowest effort.

One company may choose to release a minimum viable product if its product team is keen to do so.

  • Get a product on the market as soon as possible
  • Before you commit to the full development of the product, test your idea with real users
  • Find out what resonates with your target market and what doesn’t
  • An MVP allows your company to validate a product idea without having to build it. It can also reduce the amount of time and resources that you would otherwise spend on building a product that doesn’t work.

How do you define your minimum viable product?

How can you create a minimum viable product? And how will your team recognize that you have a ready MVP for launch?

These are some strategic steps you can take.

minimum-viable-product

1. Make sure your Minimum Viable Product Is in line with your company’s objectives.

Before you decide which features to build, it is important to ensure that your MVP aligns with your company’s or team’s strategic goals.

What are your goals? Do you have a goal to increase revenue in the next six months? Are you limited in resources? These questions could impact whether developing a new MVP is a good time.

Ask yourself what the minimum viable product is going to serve. Is it likely to attract new customers in markets that are similar to your existing products? This MVP plan may be a viable strategy if that is your current business objective.

If your company’s priority is to keep focusing on core markets, you may need to abandon this idea and instead focus on an MVP that offers new functionality to your existing customers.

2. Begin by identifying the issues or enhancements you want to make for your user group.

Once you have established that your MVP plans align with your business objectives, you can begin to think about your product’s solutions. These solutions, which might be in the form of Brisk Logic or user stories, are not the entire product vision. They only represent a subset of it. You can only create a limited amount of functionality for your MVP.

  • When deciding what functionality you want to include in your Minimum Viable Product, you will need to be strategic. 
  • These decisions can be based on a variety of factors including:
  • User research
  • Competitive analysis
  • You’d be amazed at how quickly you can iterate on certain functionality once you get user feedback.

The costs of implementing the different user stories or Brisk Logic.

3. Convert your Minimum Viable Product functionality into a development action plan.

After you have weighed all the strategic factors and decided on the MVP functionality that is most important to you, you can now create an action plan for development.

Important: The V in MVP means that the product must be viable. It must be able to help customers complete a task or project. And it must offer a great user experience. An MVP can’t be a user interface that has many unfinished features and tools. It should be a product your company can sell.

What does a minimal viable product look like?

Take a look at some of the most successful  Minimum Viable Product launches from well-known brands.

Airbnb

Airbnb founders had no capital to start a business. They used their apartment as a testbed to prove their idea of creating a marketplace for short-term, peer-to-peer rental housing online. They set up a simple website and published photos of their property. They were able to find many paying guests within minutes.

Foursquare

Foursquare, a location-based social network, was initially a single-feature MVP that offered only check-ins to earn gamification rewards. The Foursquare team started adding city guides and recommendations to the site after they had tested the idea with a growing user base.

Minimum Viable Product Implementation Steps

The complexity and novelty of the software, as well as the type of MVP product, will impact how many MVP development steps are required and how long they take.

Here are the steps Brisk Logic takes to develop  a Minimum Viable Product

Step 1.

Brisk Logic recommends that you opt for prototypes and/or PoC if you need to show the software concept in a sales context.

Step 2.

MVP Development Project Planning

Brisk Logic defines the following during this stage:

  • MVP development project scope.
  • MVP development project deliverables.

Step 3.

Budgeting for MVP development

  • The PM method most commonly, one of the Agile options e.g. extreme programming (XP), or Scrum.
  • MVP development project timeline.
  • Schedule and breakdown of MVP development project into iterations, and deliverables.
  • MVP development project risks charter.

Step 4.

MVP Development

No-code MVP development

Sometimes, you can use minimal coding to test the market for a product or application.

Brisk Logic uses these MVP types:

A landing page MVP (for products), is a text or video presentation that presents your idea to a target audience. It can include text or video and allows them to assess the demand through sign-up forms or requests. Also, it analyzes the interest and prioritizes the development.

An MVP for ‘flintstone’

promoting new software and pretending to automate processes you need, while handling them manually behind the scenes.

Best practice: Brisk Logic plans a code-based MVP if a no-code MVP is successful. This allows us to avoid getting overwhelmed by manual processes (a ‘flintstone MVP case) and ensures that our customers stay ahead of their competitors.

Step 5:

MVP Launch and Other Iterations

Ready-to-use software is deployed to the production environment. Complex MVPs require that we move them first through testing and staging environments before releasing the software. This allows the team to safely make changes and catch any remaining errors.

Brisk Logic monitors the interactions between users and the MVP after the release.

  • Validate and redefine user stories
  • Identify and update a risk management program.
  • Change features

We either continue to develop the MVP or create new software to meet the growing needs of our users when the MVP is validated by the market or has positive business results.

MVP Development Services

Minimum Viable Product

Business Analysis

You want your MVP to be launched quickly to meet your company’s specific product needs and overall goals. Brisk Logic can help you achieve your goals by providing agile product development and quickly creating MVPs that meet those needs.

We review your product vision and analyze the results in light of your goals, priorities, and challenges. We can help you to position your product concept in your overall marketing strategy, based on your competitors, users, and customers. This will allow you to capitalize on your strengths and seize opportunities.

After we get a clear idea of your goals and the best way to achieve them, we create your product concept. Brisk Logic works closely with your team to make sure that your MVP fits into your business plans.

Marketing Strategy

Brisk Logic does not create MVPs based on user preferences. Instead, Brisk Logic explores the needs of users directly. Then, we ensure that we meet the minimum requirements and that the product is viable.

We understand that MVP development is about gaining market insight. Therefore, we create products that help users. To help you develop a product that is appealing to your target market, we look at their industry requirements and analyze your user profiles. We also open the doors to further discussion based on their feedback.

We use a marketing perspective to evaluate the market in which your product will be placed. This helps us solve user problems, match user preferences, and highlight product uniqueness and differentiation. This stage is crucial for the launch of a successful product.

Strategic Plan

We present you with a plan as part of the development process. This is based on the information you provide about your business and user data. It will show you how a strategic approach could lead to the product you want.

We have analyzed the data and determined how MVP development fits in with your business plans. Our strategy will help you achieve your business goals by leveraging your existing resources and capabilities.

Our strategic plan will validate your product concepts and outline the technologies we intend to use to bring you to market quickly and within your budget. We have extensive technical knowledge and experience in MVP development, so we can provide all the details that you need.

Prototype Design

We design high-fidelity prototypes using an agile approach. This assigns priority to functions based upon user profiles, preferences, and your business needs. The prototype is designed with the user experience in mind. It includes minimal functionality.

Based on the prototype’s performance and feedback, we can add features and functions to our priority list. To help us define the minimum functionality necessary for viability, we create a prototype.

Brisk Logic uses the prototype as a way to demonstrate what is possible to your stakeholders and get them excited for further development. As we move down the priority list, we add features and functions until we reach a meaningful design that can be used as an MVP.

Product Evolution

To quickly respond to changing market demands, agile product design and MVP development can be used. Your business needs and expectations change with technology and consumer preferences.

You can react to these changes with our real-world analysis and user-centric designs. You will have the market intelligence and feedback you need to make the right decisions that will lead to the best outcomes.

Our MVP designs are flexible and scalable, allowing you to quickly react to market changes with a high impact. We ensure that your product evolves whenever necessary, and provide you with the tools to guide the evolution.

Project Development

Our MVP development team is dedicated to creating the product that your users desire. We base our design on the functionality and features you want.

Our method allows you to go to market quickly and cost-effectively while still developing outstanding products. Our MVPs have key characteristics such as scalable infrastructure, easy distribution and user-centric design. They can also be expanded with flexibility.

We aim to encourage constructive and positive feedback during a launch. It will help you identify which functions and features are most valued by your users and which ones they don’t value as much. You can be sure that your initial users will spread the word about your product, which will help ensure the success of any subsequent versions.

WRAP UP

MVP development is a popular method of software development. MVP is a popular approach to software development because of its many benefits such as lower cost, quicker product delivery to market, and gradual, consecutive delivery of new features.

Together, all these benefits lead to fewer risks when launching a digital product to market.

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