How Artificial Intelligence Affects Digital Marketing in the Future?
The rise of Artificial Intelligence (AI) influences the growth of a variety of sectors like Healthcare, Fintech, Digital marketing, Information Technology, Logistics Supply chain and Agriculture among just a few. Within the wide range of different industries AI has proven to be a game changer in the field of digital marketing.
In the past year, Google Analytics rolled out the GA4 tag in addition to the UA (Universal Analytics) tag that is based on machine-learning technology.
Given that user behaviour as well as data analysis play a significant part in online marketing and user behaviour, using AI is the most efficient method to boost the efficiency of business operations. When you think about developing strategies to implement SEO(Search engine Optimization), PPC(Pay Per Click) and Social Media Marketing, Artificial Intelligence is the most trendiest option.
What exactly is Artificial Intelligence and how can it benefit companies?
AI is the practice of teaching computers and machines to imitate human intelligence. Although there isn’t an assurance of 100% accuracy, it gets the job done through making conscious decisions based on its knowledge of huge amounts of data.
Apart from numerous advantages, AI technology provides businesses particularly digital marketers with precise results. This is the main reason why companies implement AI.
Artificial Intelligence is often introduced in its basic form AI. Most people don’t have any concept of its three levels.
AI is divided into three levels as described in the following paragraphs.
- Artificial Narrow Intelligence (ANI) is a technique specifically designed to accomplish certain tasks. These techniques typically perform slightly lower than human brains.
- Artificial General Intelligence (AGI) is a term used to describe artificial general intelligence (AGI). AGI is now a company’s preferred choice because these techniques can perform tasks that are similar to those of a human brain.
- Artificial Super Intelligence (ASI) It can be described as the next technology. The ASI analyzes billions of bits of data to make precise decisions , and is able to think more than a human brain can accomplish.
Here are some statistics about how Artificial Intelligence can benefit companies.
- 80percent of technical leaders have suggested AI to be used in the business to ensure high productivity
- AI technology can boost up to 40 percent in productivity.
- Around 85% of companies do not have an immediate connection with a human workforce to answer customer queries. Chatbots that are powered by AI have become an ideal alternative to humans.
- In fact, 42% of people around the world believe that AI has changed their lives.
Why Digital Marketing Need Artificial Intelligence Technology?
Following the recent pandemic, people are reconsidering their approach toward digital technology. The digital path has changed from a company that has hundreds of millions of dollars of revenue to a regular shopkeeper looking for digital platforms to advertise their business.
The use of Google My Business by the shopkeepers is a great illustration of the digital transformation that has occurred in the last two years. Every industry has its own channels for marketing.
As we have mentioned earlier, AI has a huge role in playing in the field of digital marketing. Because of its capability to produce precise and rapid results and efficiently, digital marketers are eager to use AI in their strategies for marketing.
- Voice Search
- Semantic Search
- Content Creation
- Marketing Automation
- Ad Targeting
- Lead Segmentation
1. Voice Search:
A recent study revealed that 98 percent of iPhone users use the AI speech assistant “Siri” instead of the type and search. The study also revealed that 96 percent of Android users utilize “Google Assistant” to search for products, places and other data online.
Based on surveys that reveal the benefits of voice searches, Google has recently given its green signal for improving websites in favour of voice searches. A lot of SEO service providers are focused on developing content that is in favour of the intent of users.
As he says, Google now understands the human voice’s tone to a 95% degree of accuracy which in turn assists Google Users get more specific details for all voice-related queries.
It is also important to remember: “The most commonly used phrase in voice searches”near me”, which clearly has a huge volume of searches. It is also important to remember that it is easy to find”.
2. Semantic Search:
Contrary to the conventional method of searching, search engines are able to discern the intention and the meaning of the query by using an algorithm called semantic searching. When Google changes its Algorithms it will have opportunities for SEO. In the same way, Google included semantic search implications in the most recent update,
All of this suggests that search engines use Artificial Intelligence with the help of Machine Learning to understand billions of information in one second. In addition, search engines attempt to determine the parameters of users prior to displaying the SERP(Search Engine Results Page) result.
These parameters include:
- Search History
- Existing Data is stored
- Location of User
- Context and Setting of Browser
- Seasonal Enquiries
- Local Search keywords
- The majority of people search for a certain site
- Knowing the precise description of the query.
It is recommended to improve the performance of a website to increase semantic search results. This can be done for your website as well,
Understanding the psychology of your target audience and also demographics.
Chatbots are computer-programming techniques developed through Artificial Intelligence and NLP. They play a significant impact in the field of digital marketing since they help comprehend the queries of users and then respond in a way that is appropriate.
As a human-like representative that can serve many customers at once. Chatbots can be of great aid when they are integrated on websites. They provide 24/7 support and also allow an online chat with customers. This technology can have an increase in customer satisfaction even when there isn’t anyone to be present during the chat. Thus, it improves customer interaction and enhances the value of your business.
Since these chatbots were created by AI which is akin to similar to human brains. They are therefore able to provide personalized responses to customer’s questions.
This can help boost the credibility of the website”. She believes the “AI chatbots help users without getting distracted or tired; this is beneficial especially when most support teams are overburdened with other tasks”.
Experience of the user such as bonus rate, dwell time are things that the search engines look at when determining the rank of a webpage. If you run an online presence you should consider creating chatbots that provide a superior customer experience.
4. Content Creation
Everyone who is a digital marketer recognizes the fact that content is key to marketing success, and plays a significant part in getting the right people to your site. Whatever way the content is distributed and distributed, it has had a huge impact on both traditional and digital marketing.
Content is the sole player who aids in promoting, engaging and educating the targeted public. Content is frequently viewed as a solution to the issue of the user.
It is clear that the Content Creation space is now taken over by Artificial Intelligence-based Natural language Generation (NLG) technology. By using this new technology you can create as many as 2000 articles in seconds.
It’s also important to know that these posts will be written in the language of the people they are targeting. So, interacting with the people they are targeting is an easy task. In recent years, businesses that handle updates on a regular basis such as News, Stock Market, Sports stories such as Stock Market, Sports stories, etc. use artificial intelligence-driven content creation methods.
Content curation is an additional task that AI can accomplish in one go. With the aid from Artificial Intelligence, anybody who seeks to collect data on a specific subject will gain. It assembles and organises relevant information available on the Internet and is currently available, thus making it easier to work with.
It’s not surprising that major brands such as Amazon, Alibaba, etc. They are using AI to show the most popular products and items to the user’s screen after they type in the query. This is why AI provides an experience that is meaningful for customers.
If all of this isn’t enough, pay attention to the reality that it’s sufficient to comprehend the importance of curation of content in very near time. “Content marketing will be the future of the Digital Marketing Industry, and AI has already acquired 40% of the Content Marketing tools and techniques.”
5. Marketing Automation
One of the marketing channels that digitally marketers must explore is digital marketing. In the realm of user behaviour and data analysis, marketing automation should be the first option. Digital marketing methods such as Email Marketing, Ad Campaigns, Social Media activities scheduling are on top of the list.
Automation tools greatly influence the activities. When these activities can be automated, then the amount for the workers can be reduced by between 200 and 30 percent.
After seeing AI benefits, a lot of companies have begun spending money in SaaS products that are infused with Artificial Intelligence for Automated Marketing efficiency. Through these tools, companies can automate their marketing workflows and emails, as well as tasks assignment and scheduling, as well as custom audience development for Ad campaigns. Its intelligent, human-like algorithm will suggest a specific message for each campaign that is to be launched, and offers suggestions in the decision-making process.
Marketing automation is a great option for the many steps involved in the process of acquiring customers. With a well-planned implementation, companies can establish several campaigns and monitor the journey of customers.
In addition AI’s integration with AI with other tools can help comprehend large data and translate these into valuable insight.
6. Ad Targeting
Advertising targeting is one of the essential skills required by any digital marketer. Every business owner must start with sales, greater insight, and large numbers of customers to expand their business. Ads can be helpful in this direction.
However, remember that ads are only effective when you’re ready to blow your budget. However, the good thing is that you can select native banner advertisements, display ads or search ads as the most cost-effective choice.
Because Google as well as Facebook are aided by AI in creating segments of target groups based on user’s interests, behavior, demographics and retargeting, it is beneficial to use AI built tools to decrease the cost of acquisition through the information gathered from previous advertising campaigns. However, this is beneficial only if you’re successful in earning millions of dollars to bring clients up the funnel.
7. Lead Segmentation
As a digital marketing professional, it is essential to run numerous campaigns that are specifically designed to generate leads. When it comes to the most efficient lead generation methods the process of clustering leads is simple when working with limited or no information. However it is important to remember that, as we keep explaining, it’s AI that is able to handle millions of records.
Let’s look at the lead classification first.
- Hot Leads- Hot Leads are the customers who are looking to buy your products or services
- Warm Leads – Customers who are probably ready to purchase, definitely not right now.
- Cold Leads – The clients who do not have an interest in your product or service.
Lead segmentation isn’t an easy task; it requires an increasing amount of effort to get the desired results. With the aid of AI it is possible to automatically segment prospects into three different categories in less than a minute.
This technique is also known by the name of Lead scoring. It reduces the amount of time spent on cold and cold leads , instead of hot leads. The most popular lead scoring tools include HubSpot, Infer, PipeCandy, Maroon.ai, etc.
AI Technology in Digital Marketing:
There are many areas in which AI has already had an impact and is continuing to gain more space. However, the use of AI technology in digital marketing is a small amount higher, and is growing each day.AI is set to become an extremely powerful tool with amazing capabilities, and its use in digital marketing will continue to increase.
Many businesses are lagging behind AI and machine learning, it’s a high moment for digital marketers to learn about AI and to invest in AI and invest i.e. hope that this article will provide you insight into Artificial Intelligence and its place in Digital Marketing Growth.