The retail industry has seen an enormous shift in recent years as more people address the web for his or her shopping needs.
Between convenience (who doesn’t like shopping in their pajamas?) and necessity (a global pandemic has made it rough for several brick-and-mortars to remain in business), ecommerce is gaining momentum. As a result, platforms like Shopify have attracted plenty of new sellers looking to maneuver their business to the web .
In fact, quite 1,000,000 businesses worldwide have succeeded with a Shopify store. That’s a pretty big sea of competitors.
So, what does one do to line your Shopify site aside from the others? One sure fire thanks to drive traffic to your shop and boost sales is by capturing organic search traffic.
The best thing about Shopify SEO is that it isn’t hard to try to to .
Understanding Shopify SEO.
SEO (search engine optimization) is that the series of tactics you employ to urge search engines to spot your site as a helpful solution to their users’ problems.
These techniques are often anything from creating a positive user experience to developing meaningful content.
Shopify SEO may be a little different than other website SEO, though. After all, you’re not just optimizing content. You’re optimizing product listings.
This can present some unique problems which will negatively affect your search rankings.
5 Ways to Improve Shopify SEO & Boost Sales
Shopify sellers can cash in of some built-in SEO-friendly features. But it’s going to take more than that to climb the search engine ranks. Here are five ways to maximize your Shopify SEO and secure that #1 position.
Optimize Your Store’s Structure
You walk into a brick-and-mortar store and therefore the very first thing you see is products strewn everywhere the ground .
There are not any signs to direct you to any single department, and you can’t find an employee to invite help. ?
Your first instinct is to bail, right?
It’s the same for Shopify customers.
When someone visits your online shop, they need to be ready to find items easily. There should be order and sense to the structure of your store. Create a positive user experience on your site by organizing its contents into a couple of simplified categories.
Don’t take customers too faraway from the house page. Nobody wants to urge lost during a labyrinth of links as they struggle to seek out one product. Consider a Home Page > Category > Product Page structure.
These features give your site credibility, connect customers to your store, and help build trust with your prospects.
Minimize User Frustrations
A satisfied shopper is more likely to stay around longer, browse more pages, and have interaction more together with your site.
Not only is that this good for business except for search signals, as well. Design your site with the customer in mind.
What are you doing for your shop users?
One way to make sure a positive customer experience is to extend your site speed. We live in a world of instant gratification. People want results, and they want them now. In fact, 47% of online shoppers expect web pages to load within two seconds.
Make your Shopify site faster by staying faraway from slider images and using smaller, compressed product photos that won’t hamper your load times. Remove any unused apps which will be running within the background.
You should also use a responsive theme.
When content translates to multiple platforms, you not only improve the user experience but also reach a wider audience, as 48% access from a mobile device. By increasing your shop’s usability, you improve the likelihood of securing a better program ranking.
Offer Shopify Collections
A collection may be a grouping of products that are normally hosted in several categories on your site.
By gathering them together, you’re minimizing the amount of places visitors need to search on your site to seek out these things .
This makes the shopping experience easier for your customers and appeals to look engines during a few ways.
Collections provide you a chance to make thorough, meaningful descriptions with targeted keywords. This helps to spice up the user-friendliness of your page and improves the search engine’s semantic understanding.
Shopify offers a manual collection feature to assist you gather products together. You’re also ready to generate them automatically to feature new, popular, or timely products (perfect for holidays and other gift-giving occasions).
Collections also allow you the prospect to spice up your internal links. Your navigation menu links to every collection page, which then links to individual product pages.
Research Your Target Keywords
Keywords are truly the foundation of successful SEO. After all, that’s how people generally begin checking out products and businesses. The key is to determine the right keywords that will drive traffic to your ecommerce store.
Begin by putting yourself in your customers’ position.
What terms would you enter into your search bar to find products like yours?
You’ve been ready to gather valuable information about your customers once they come to your page. Use that knowledge to realize a far better understanding of what your users actually need from your shop.
Keyword intent are often divided into the subsequent categories:
1) Navigational: people are searching for a specific website. 2) Informational: people are seeking a solution to an issue . 3) Investigational: visitors are looking for information that may result in a transaction. 4) Transactional: shoppers are ready to make a purchase.
By understanding what people are trying to find at different phases of the customer journey, you’ll target your keywords to succeed in them with the proper information at the proper time. Another source of keyword inspiration competitors’ pages, what meta descriptions and titles they’re using customers.
Turn to social media and online forums for discussions about your products and devour on terms getting used there. However you identify which keywords to incorporate , using the proper ones is a crucial element of creating the foremost of your Shopify SEO.
Optimize Your Store’s Product Pages
Once you’ve got a simplified (yet organized) site structure and selected some valuable keywords, it’s time to optimize your shop’s pages.
It’s best to start with the pages that yield the most conversions because these are the most profitable. Start together with your home page, then main product collections, then top-sellers pages. Page titles appear in the first line of search results and tell searchers what the page is all about.
They can be anything you’d like, but they ought to be consistent. Meta descriptions influence a user’s decision to click through to your website.
They should be original content and use targeted keywords that resonate with viewers’ needs. Whatever you are doing , don’t force keywords into your copy.
Poor keyword use can have negative effects on your SEO. Words should flow naturally and add value to the knowledge you’re providing.
Troubleshooting Shopify SEO. While Shopify provides plenty of opportunities for SEO, it also has some unique drawbacks when it involves optimization.
By gaining awareness about these three main issues, plan accordingly and develop a Shopify SEO strategy.
When you optimize Shopify product pages, there are many instances where products fit into multiple category pages.
As a result, your site contains duplicate content, which can be confusing for search engines. While there are ways to tag items to minimize this confusion, Shopify doesn’t support this kind of internal linking structure.
Since search engines don’t like sites that use duplicate content, your Shopify store rank as high could (or should).
While this is often unfortunate news, all isn’t lost! Go into the rear end of your shop, update your internal link structure, and prioritize those links so search engines don’t perceive these things as duplicate content.
Shopify offers numerous themes for sellers to make eye-catching, functional shops that drive traffic and generate revenue.
Unfortunately, a number of these templates require coding knowledge to require advantage of all features.
This is very true for updating meta tags, descriptions, and page titles.
You know, all those things we talked about maximizing for SEO success. ?
If you don’t have this type of data , it are often difficult to form the edits needed to succeed in your full SEO potential. For many store owners, the thought of needing coding background is daunting because it leaves them with two choices.
They can either fail realm of SEO, or they’ll with the expertise needed their site’s optimization. While this is often definitely a downfall of Shopify SEO, the only answer is to settle on your themes carefully. There are many templates that don’t require any quite coding knowledge to manage your SEO.
Inability to Adjust Robots.txt Files
Robots.txt files live within the basis directory of your Shopify store and tell search engines which pages of your site to crawl.
This is especially important for an ecommerce site with lots of pages that could overwhelm a crawl-bot and negatively impact your rankings. Ideally, you’d be able to adjust the robots.txt files to help direct crawl-bots away from areas of your site that don’t need to be indexed.
But Shopify doesn’t enable users to edit this file.
Shopify SEO: How Customers Find Your Store?
Your Shopify store is all set up, and you’re ready to make some sales. The only problem? No one is visiting your store, so you’re not getting any business.
You may have incredible products and a beautifully designed website, but none of this matters if customers can’t find your store.
Sixty-eight percent of online experiences start on engine, and nearly begin their purchasing journeys on search engines. So if you haven’t made optimization a priority, you’re missing out on potential customers because they don’t even know your ecommerce store exists.
However, with this guide to Shopify SEO, take steps to optimize your website for search. That means customers can easily find your Shopify store — and start bringing in sales.
Optimize your site structure.
A logical site structure helps both shoppers and search engines easily navigate your website. Google also appreciates well-mapped sites and rewards them by ranking them higher in search results.
Shopify automatically generates a sitemap for you, but it’s up to you to enter information about your store and its products that sitemap.
Hierarchy is important for sitemaps. Shopify will structure your store based on its collections and the products that belong to each collection, as illustrated in the diagram below.
For example, if you sell apparel, your collections “shirts.” Under this category, list products like “T-shirts,” “tank tops,” and “sweatshirts.” Then, there subcategories products, “red T-shirt” and “blue T-shirt.”
It’s easy to create these collection pages and product pages in Shopify. To make , simply log into your Shopify account. From the right-hand menu, “Products” “Collections.”Then click “Create collection.”
To create a product page on Shopify, navigate to “Products” “All products.” Then click “Add product.”
Once you create your product page, it to , so your store properly structured. When you’ve finished creating collection pages, return to the right-hand menu “Online Store” “Navigation.” Then add your collections to menu of your store.
You can view your store’s sitemap by visiting your store URL followed by /sitemap.xml. Now that your Shopify store structured, submit your sitemap to Google Search Console.
Conduct keyword research.
Keyword research process of finding words and phrases enter into search engines, so create search-optimized content around those terms. A good with keyword research is yourself in your customers’ shoes. What search terms would someone enter what you’re selling?
Let’s say you sell hand-knitted wool scarves in your Shopify store. If someone were such an item, google of search terms, “wool scarf,” “handmade scarves,” or “hand-knitted scarf,” as many others. As together of potential search terms, also consider how customer might phrase their search as , “Where buy a hand-knitted wool scarf?” , 8% of search queries are phrased as questions. Once an initial list of search terms, which keywords as your Shopify SEO strategy. a wealth of keyword tools available that are designed which keywords are ones .
These tools will provide you with about your keywords, including their monthly search volume and keyword difficulty. keyword high monthly search volume (MSV) and low keyword difficulty (KD). For example, we entered the keywords listed above into Ahrefs’ Keywords Explorer tool. The results reveal four keywords have difficulty score, but them, “wool scarf,” receives 1,600 searches per month — higher search volume than all the others. This tells us that “wool scarf” keyword that optimize our product pages for. (More soon.)
Optimize URLs, titles, and meta descriptions.
Now that you’ve identified your target keywords, it’s time to use them to optimize your Shopify store for search. Start your Shopify SEO optimization with the pages customers the most: collections pages.
Shopify makes this extremely easy. Simply select or product to optimize and scroll to of the page where you’ll see “Search engine listing preview.” Click “Edit website SEO.” Now you’ll be enter a page title , and even edit the URL of the page. Here are some best practices in mind to optimize your URLs, titles, and meta descriptions for Shopify SEO.
Write title tag and meta description page of your store. Include your target keyword. Avoid keyword stuffing or overloading the page with keyword. Keep your entries to of characters that Shopify recommends beneath each section. , your page description should be 320 characters or fewer text displays in search results.
Make your writing compelling. you’re optimizing a page description for a keyword doesn’t mean the text be dull. that entices a user to click.
Write unique product descriptions.
Your product descriptions should tell search engines exactly what you’re selling. But unique — meaning they’re different from competitors’ descriptions, you’re selling same product — must compel shoppers .
For example, let’s say you sell a book in your Shopify store that’s also available on Amazon, as other ecommerce sites. using product description that you’ll find on Amazon or the publisher’s website, craft your own copy
Take at how Cats store has differentiated its product description for a book from the copy that Amazon uses, which is copied verbatim from the book publisher’s website. Taking the time this not only allows you to cater to your specific audience, but also help your store rank higher in search results.
Add alt text .
Alternative text, or alt text, text that describes , which helps Google understand an image’s . More searches are conducted via Google Images than Amazon, YouTube, and Facebook combined, so adding optimized alt text source of traffic for your product pages.
Let’s say you’re item: a wax stamp to seal invitations for a . The Shopify-based store Artisaire custom wax stamps for all occasions and even has one that it markets specifically for garden parties. By ensuring that its product images contain detailed product information alt text, Artisaire can its stamp is top organic results that Google Images returns for searches like “wax stamp .”
Boost site speed.
If you’ve ever waited…and waited…for page to load, how frustrating it . have even given up and clicked away. In fact, 40% of Internet users abandon sites that take three seconds to load. Google knows this, which is why it takes site speed for search rankings. You can evaluate page speed with Google’s PageSpeed Insights. If that certain pages are taking five seconds to load, it’s time some steps to bring that number down.
There improve the speed of the pages on your site, but important for Shopify SEO is image optimization. Your store likely lot that showcases products . If you’ve uploaded massive image files, it’s no wonder pages take to load. Consider installing a Shopify app like Crush.pics image file sizes. Another way for Shopify users to shave off the load speed is to uninstall any Shopify apps they’re not currently using.
Install Shopify SEO apps.
While we’re on of apps, let’s help improve your store’s search rankings. Shopify has thousands of apps available of helpful uses, and there are several designed with Shopify SEO. While ’t help with all aspects of SEO — they’re not create search-optimized content for you or acquire backlinks — they can boost organic traffic.
Let’s take at three popular Shopify SEO apps and what do for your store.
Plug in SEO: This app to be a one-stop-shop for all things Shopify SEO. It integrates with Google Search Console and checks your site for SEO-related problems. When it identifies , it walks you step-by-step through fix it, and a wealth of tutorials you learn. Cost: Free plan available, $20/month for full plan
Ultra SEO: This Shopify app allows users to quickly edit meta tags on every page of their store autofilled with default titles and descriptions. Cost: $10/monSmart SEO: This app saves you from having to manually enter meta tags and alt tags because it generates them for you. It also allows you to manage your store sitemap which pages search engines to crawl. Cost: $4.99/month
You may your Shopify store as simply a store, but adding regular blog content to your site your Google rankings and attract more people to your ecommerce site. But creating quality content for your site is about than simply gaining traffic. There are several other benefits, as well.
For one, reach customers stages of the marketing funnel. Let’s take of the wax stamps again. If someone is searching for wax stamp, they clearly know what they’re and are likely make . The advantage informational blog content, however, is can begin potential customers much earlier in their buying journey. , blog about throw a , the history of wax stamps, make your own wax stamps. you only vaguely actually purchasing a wax stamp, but now that they’re on your blog, it’s more likely they’ll buy from you future.
Publishing blog content on your site also helps yourself as an authority on your particular product. Plus, it provides you with “sell” your products within the posts.
Finally, having more content on your site will acquire more backlinks (links to your site from other websites). Backlinks are vote of confidence for your website that tells search engines publish quality content that others recommend. In fact, Google says that backlinks are its top three ranking factors.
Over the past few years, Shopify has grown into e-commerce marketplaces world. But what deems Shopify different from competitors is how it makes it easy for anybody a profitable store on their platform. Whether you’re an e-commerce expert or novice, Shopify has tools you launch and grow a successful online store.
But everybody could use help when they’re just starting out. That’s where ShopifyX SEO Version 2 comes in.
Whether you’re an aspiring Shopify store owner or an existing one who’d increase your sales, this article will help. Across this content, you’ll learn SEO strategies and techniques to grow your store organically. You’ll up a Shopify store with SEO in mind from day one Google rankings, traffic, and sales.
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