CRM system

How can you create a unique CRM system for your Business?

In the beginning, business owners do not generally anticipate too many customers. Therefore, Google Sheets, Excel, or sticky notes could be sufficient for storing and managing the customer’s data. However, as businesses grow and customers are added and gone, it becomes more difficult to keep track of all of the information. Companies, therefore, begin seeking a new, efficient solution that is scalable: a customer relationship management (CRM) system.

How do you define CRM? What types of CRM programs are available? If you want to go with an individual CRM system and when you shouldn’t? Learn more about these and other questions.

How do you use CRM?

If you prefer blogs to slides Here’s our slide presentation:

Today CRM system is a necessity and not an option to spend money on. It is the question – should you create your CRM to satisfy your particular business requirements? Or do you choose a pre-built solution?

What are the advantages of developing custom CRMs?

With the abundance of CRM options on the market, you might be a bit reluctant to go with a custom-built solution.

Here at BriskLogic, we think that there’s no universal solution in the field of automating customer interaction. Every company is unique and has its requirements. With the pre-designed products,s there isn’t always exactly what you need since they cater to the needs of a large public. In contrast,t an individual CRM is specifically designed to meet the specific needs of your business. You can choose which processes you want to automate, and which departments you want to give access to which information.

CRM systems are a source of sensitive data like information about customers, details of transactions, as well as reports It’s equally crucial to protect information and privacy.

By utilizing custom development, you can design an effective CRM that is secure right from the very beginning, using various mechanisms to protect your system. Furthermore customized CRM is much more adaptable and adaptable than the off-the-shelf options.

To sum up, a custom CRM:

  • can meet your requirements
  • They are safe, secure, and flexible. They are also scalable.
  • will allow for the sharing of information across departments, and improve collaboration between them.

Five things to think about before developing CRM software

Before you can build an effective custom CRM software, there are essential decisions to be made. Below, we offer the steps to create a custom CRM system to help you make the correct choices right from the beginning and avoid costly errors.

CRM system

1. The top goal is  to develop an effective CRM

Start by defining your business objectives for setting up an effective CRM platform. Then, you should prioritize these objectives. This will assist you in deciding the CRM system’s design and features for your specific business requirements. The objectives you have in creating the CRM system can differ based on the specifics of your company and the industry you operate in as well as the following:

  • Data management and storage for customers all in one place
  • Enhancing customers’ satisfaction, loyalty, and satisfaction
  • Enhancing sales and marketing processes
  • Maximizing ROI
  • Enhancing internal communication
  • Gaining valuable and precise insights into the behavior of customers
  • Lead management
  • Controlling the customer base
  • Optimizing customer service
  • It is easy to navigate through the many customer information
  • Reportsassessings the marketing and sales performance

2. Different types of CRM systems

Once you’ve identified your goals regarding CRM software development choose the kind of CRM software you require. Three kinds of CRM software are operational, analytical, and collaborative. Each is developed for a distinct function.


A functional CRM is designed to automatize sales, marketing, and the process of service. With a functional CRM, you’ll be able to make more sales, efficiently generate leads, then transform them into customers and get access to customer data such as contacts along with sales history and even communication history.


Analytical CRM systems assist businesses no effectively managing customer data as well as retention and acquisition of customers. An analytical CRM provides insight into the data of your customers across different channels, so you can identify the most common problems that customers face and determine the efficacy of your sales and marketing strategies.


Collaborative CRM, often called strategic CRM, focuses on improving teamwork, delivering more effective customer service, as well as increasing satisfaction among customers and retention. Through a collaborative CRM, communication with customers is coordinated across multiple channels of communication like email, phone, and social media platforms.

3. Roles and access levels in CRM system

If you’re likely to have many employees who use your CRM for various reasons, we recommend including user roles and authorizations. It is possible to include roles for users such as executive level, sales representative, marketing rep as well as a customer rep.

Each role in the user’s account will grant access to specific functions. For instance, your sales team may be given permission to keep track of interactions with customers, create contacts lists, set up tasks, schedule follow-up reminders and also prepare invoices and contracts as well as invoices and contracts. C-level executives will be granted the ability to track marketing and sales metrics such as costs per lead (CPL) as well as Cost per Acquisition (CPA) to gauge the performance of your team.

4. Features of the CRM system

Another crucial step is to decide on the elements to be included in your CRM. The decision you make should be guided by your business goals, so you must concentrate on the features that best serve your business requirements. While certain functions are appropriate only for specific CRMs, other features appear in virtually every CRM. Below, we will list a few of the most important features of every CRM.

Contact Management

This is the most important aspect of CRM software which allows you to keep vital information about your clients like names, email addresses, and links to social media profiles. There are two methods to gather contact information by hand or automatically using social profiles, email signatures, or email services.

Management of the lead

It should be simpler to keep track of the potential clients you are pursuing. You should be able to track all leads, add details about them, as well as follow their progress from the initial contact until the quote.


The CRM you use should allow you to create and schedule tasks like follow-ups and meeting calls, deadlines, and follow-ups and also set reminders for your scheduled activities to ensure that you don’t forget anything. It is also possible to implement an option to assign tasks to different employees or assign several individuals to the same job.

Dashboard and report

To keep track of your performance, use a dashboard feature. This will let you get a clear picture of your progress as well as a to-do list. Consider adding filters (e.g. task or communication channel, time) to ensure you find the information you require. There are many methods to display the data in dashboards, such as using diagrams, charts tables, circles, and tasks.

Mobile access

Support for multi-devices is becoming mandatory. Users can edit, access, and update information at any time via the use of a mobile device. There are two options to do this feature: You can develop an application that runs natively (for iOS, Android, or both), but it’ll cost you. You can also create a website that functions with any mobile device and spends less on development. It can be difficult to access certain functions such as reports on mobile sites.

5. Internal Software as well as SaaS platform?

Another important decision to make is whether you want to develop an internal CRM system usage only or convert it into a SaaS application later on. If you choose to opt for the latter option, ensure that you design a scalable and adaptable architecture from the start. Any changes to the software architecture could result in a lot of pain and can cost you the equivalent of a large sum.

How do you find and employ an organization for the development of CRM software?

The process of hiring custom CRM developers could be quite an issue. Poor hires, particularly for high-level positions, can cost you. If you hire the wrong CRM engineer, you’ll not only lose money, you could be facing undesirable consequences like contractual issues or architectural problems.

Here are some useful strategies to help you hire the best CRM development team, and make sure you avoid costly errors:

  • Be sure to define your hiring requirements accurately (including the duties and roles that you’re looking to hire for). If you do this you’ll reduce time and remove candidates who aren’t a great match.
  • Don’t rush hiring decisions. Fast hiring won’t save you time if you hire the incorrect person. Apart from costing you money, you’ll be wasting the time of your team and their energy. Create a regular and consistent flow of applicants to evaluate them, and find the best talent.
  • Recruit diverse candidates. Diversity can be a driver for development, growth as well as financial results. So, we recommend you include more diversity in your recruitment process. Clementine CEO Emmanuel Stanislas — says that “even when there is a clearly defined idea of the ideal candidates you must be open to other candidates.

After you have a basic understanding of guidelines to hire tech-savvy employees Let’s examine ways to distinguish the best CRM developers from other applicants.

Real-world projects can reveal the developer’s skills. They can let you determine whether they possess the expertise that you’re seeking. If the developer has created successful CRM systems that are similar to what you have, then they’ll be able to provide top-quality CRM development services to you too.

Typically, marketplaces for freelancers permit users the opportunity to see the portfolio of a developer on their profile. In the case of software development agencies typically, they have websites on which you can discover their expertise and experiences via case studies as well as a sales page. Be aware of the particulars such as the product’s design, features, and navigation. and the technology stack.

2 Get real feedback from previous clients

Customer reviews are the most reliable gauge of the developer’s performance. Find out whether a contractor or freelancer has met the expectations of past clients regarding communication development, communication, and so on.

Platforms such as Clutch, GoodFirms, TopTal, Upwork, and PeoplePerHour offer feedback on projects from real customers. It can give you an idea of how well developers have performed on previous projects.

3. Pay focus on a candidate’s technical skills and soft abilities

After narrowing your choices to several firms or even developers you can interview your candidates to evaluate their technical and soft skills so that you know which one is the right fit for the job.

Custom CRM system development costs at Brisk Logic

It’s not easy to pinpoint exactly how much developing a CRM project will be. It is largely dependent on the amount of work involved in the task as well as the number of hours required to create it and may vary between $5,000 and $50,000 or more.

You are welcome to send a message to the sales reps of our company if you’re searching to hire CRM experts, wish to obtain an estimate for the CRM you’re planning to develop, or have concerns about creating the CRM.

In the meantime, we recommend that you go through the following articles to know what factors affect the development costs and to determine the estimated duration needed to complete your plan by calculating the number of hours needed to implement every feature:

  • How Much Does it Cost to Create an App?
  • What Does it cost to create a website from scratch?


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