Digital commerce strategies for commerce to boost your ROI
The online retail industry is a fierce marketplace in the present. Make it right and your sales will go up to the sky, however not meeting the expectations of your customers can cost you dearly. Furthermore, these choices must be based on the people of your company as well as financial capabilities. In this blog post we’ll look at the top strategies for marketing on the internet to assist you in prioritizing your digital investments, and also grow-hack your business for improved performance and better ROI.
Additionally, all of the strategies suggested can be combined and implemented using our highly acclaimed RACE Framework. When we research the most effective strategies for marketing on the internet We will also place your marketing strategies within our already-planned marketing strategy framework. By using RACE Framework RACE Framework, you can ensure that all of your marketing touchpoints are in alignment, and that your strategies are effective and without any gaps.
- Utilize the RACE Framework to identify your most effective e-commerce marketing strategies
- Why should you invest in paid media to promote online shopping?
- What is earned media?
- ACT Strategies for e-commerce:
- Plan your campaign's landing pages to increase the number of visitors and convert
- Know your customers' journeys on your website
Utilize the RACE Framework to identify your most effective e-commerce marketing strategies
Disclaimer: The most effective e-commerce strategies to market your business may be different from those that work for other companies. However, the best part is that you’re able to access the data that will help you determine and prioritize the most effective marketing strategies and allow you to expand them before you waste all of your valuable time and cash on marketing strategies that don’t yield results.
Our data-driven, customer-centric RACE Framework puts the tools at your disposal to help you make the right choices for your e-commerce company.
The most effective e-commerce marketing funnel to grow
The marketing strategies of different companies’ plans will be exactly the same. But, on Smart Insights, we have some suggestions for you to start to increase the ROI of your marketing. This begins at an understanding of the RACE Framework. The most effective e-commerce marketing strategies function as funnels like the one shown below. After establishing your strategy your initial marketing strategies. will be about expanding the reach of your business, such as attracting more high-value customers to your website.
The goal of this blog is to present the best strategies to market your business online. online retailers and managers to increase their profits and expand their business. All of this starts with your clients.
Let’s take an look at two different MOFU and TOFU strategies (top and middle of the funnel) that are integrated into the RACE Framework, that will allow you to see results quickly. One strategy is to use earned, owned and paid media to boost the reach of your site. Another option is increasing engagement through the user experience of your website. There’s no reason to invest in getting huge numbers of visitors to your site if after they’ve arrived they don’t create interactions.
Of course, all of the best strategies for marketing e-commerce will also include engagement and conversion strategies, which are used in BOFU and MOFU stages after the initial contact with your customer. Find out more about our entire E-commerce marketing strategy and plan solutions by visiting our resource section.
Let’s start by asking What are the top online marketing strategies of the moment?
REACH E-commerce strategies: Paid owned and earned
It is beneficial when you are considering the options for your digital media to separate your media into owned, paid and earned. This diagram offers examples of various marketing strategies that you could dial up or reduce depending on your retailer’s goals to grow.
Grow your organically by utilizing strategic owned media activities
The activities of marketing that you own, like driving organic traffic to your website or social media profiles are definitely not expensive when you have copywriting abilities in your team. The time and effort you devote to your own media could significantly increase the reach of your brand. But , as do long-term research on keywords and implementation as well as planning and optimizing your content marketing as well as aligning your brand’s positioning to your target audience’s behaviour and preferences.
In the end, companies must take into account reach in terms quantity, but also in terms of quality, thus creating a funnel to carry out actions after the initial’reach’. Free tools like Google Adwords planner Google Adwords planner can add the value of your own media plan as and paid.
In addition, unlike natural media that you earned, when control the media you are in control of what is being spoken about your brand and who it is said to. But it’s becoming more difficult to stand out from organic certifications by itself in the current digital world.
Why should you invest in paid media to promote online shopping?
Unfortunately the days of simple organic reach are gone. It is a race to appear on top of the SERPs can be fierce. Organic visibility is cut more by Google ads and snippets. The company that analyzes social media Locowise has been able to report unprecedentedly small levels of Organic reach for the biggest social media platform. For the Facebook brands it monitored average reach figures included:
Average organic reach of 6 percent against page likes or followers
27% of the average pay reach as compared to page likes and followers
Therefore, paid media can aid in reaching out quickly and acquire new, valuable customers. Paid media can also provide an excellent price-to-value ratio in retargeting (eg targeted messages to potential customers who have visited your website or social media before but did not convert).
What is earned media?
Earned media such as public relations and influencer outreach can increase awareness for the same cost as to advertising. The advantage from earned media is when executed correctly it creates trust and social value.
Today, earned media can encompass but isn’t restricted to: viral, word-of-mouth as well as social media-based marketing discussions in blogs, social networks and various other communities.
Determine and prioritize the most effective E-commerce strategies that will benefit your company and yourself when you join Smart Insights as a Business Member to gain instant accessibility to templates for marketing and tools that have been proven to boost the growth of your business.
ACT Strategies for e-commerce:
What is the key to a successful eCommerce site?
The landing page can be described as the main page on a site that visitors arrive after clicking an advertisement or any other type of link that is provided by a referring website or offline campaign. It could be a homepage page, however it usually, it’s a more detailed page inside the site, with message focusing on an offer that is featured on an advertisement or on a different site.
For marketers who sell on e-commerce there are many visitors with high-interest through product pages, or long-tail search, for instance. When customers arrive on the website, it is crucial that your landing pages provide the most important information to new customers, which will typically be found on your website’s home page i.e.
Who are we?
What can we do to assist you?
Where? (If applicable)
What is it that makes us different?
Plan your campaign’s landing pages to increase the number of visitors and convert
This kind of landing page is usually the one that companies who use their websites to generate leads use when discussing landing pages.
A lot of times, digital marketers do not have a web site that can meet the requirements of a particular campaign. For instance, they might be targeting a specific segment of the population that requires additional content or various calls to action are needed.
As an entrepreneur, you need to take the initiative to guide them to the best-fit landing page or create new conversion-focused campaign content. If you’re seeking fast growth, you should look into your reach and interaction statistics to figure out which phase of the funnel can help convert the most visitors.
Your page’s content isn’t the only method to get new customers. Calvin Klein offers a 10 percent discount to customers via an exit-intent pop-up.
Know your customers’ journeys on your website
The interaction of your customers on your website is crucial to securing more customers for your online business. While the analysis of customer behavior on Google Analytics is ‘free’ however, the time you spend on the platform could quickly accumulate and, without any specific goals for research it is difficult to gather any concrete results.
Analyzing forward and reverse paths is a fantastic method that is especially useful for sites that sell e-commerce due to their typical product-centric structure. Through forward and reverse path analysis, a savvy middle-aged marketer will be able to provide useful insights and take action in less than an hour.
Strategic marketing platforms provide the ability of marketers to take a step-by-step approach to analysis. of all levels who want to master new techniques in Google Analytics and much more.