Digital Product Development Process

All businesses regardless of their size or industry are influenced by digital technology. Digital products can totally change a market (for example Uber, Mobile installments, shared loaning), or basically improve a current procedure or service (for example, B2B online ordering portal, CRM integration, or online booking ability).

Your product is eventually the bit of the riddle that your clients will legitimately engage in with a successful digital product plan and the delivery process is a basic capacity for organizations needing to stay competitive.

Digital Product Development alludes to the building of software-driven client experiences that improve an association’s client journey, to some degree or altogether. It ordinarily utilizes agile development techniques to deliver products at speed while normally testing and emphasizing dependent on partner input.

The essential business advantage of digital product development is the delivery of a product development that utilizes the most recent and most suitable technology to boost the client experience. A subsequent advantage is adaptability; as client needs and software, accessibility advance, digital products can do likewise—continually improving to meet heightening client desires.

What is a Digital Product?

digital products

Each product, be it substantial or intangible, is intended to deliver value to both its maker and proprietor. The former ordinarily creates income from selling it, and the last uses the product to take care of a specific issue or complete a specific activity.

Basically, digital products are services or instruments that you connect with through a digital medium. For instance, GarageBand permits its clients to make music and web recordings on iOS and macOS gadgets; Microsoft Office speaks to a bundled set of efficiency applications. In that lies the principal sign of a digital product.

It unites the thought of a product or service and conveys the incentive to clients through the digital collaboration point. Your banking application is an ideal case of the digital transformation of banking administrations. The digital product delivers online in a quicker and increasingly advantageous structure.

Every downloadable resource is regarded as digital products. These incorporate digital books, video and sound substance, photographs, illustrations, and different things. In any case, in online business, they fall under the thought of digital merchandise, which is considerably more pertinent to the worth they deliver.

Digital Products are modifying code-based resources that convey a specific intelligent offer to the last client. These are, for the most part online, portable, work area applications, digital dashboards, controller applications, and some more.

Requirements to a Digital Product

There is confusion that websites and web applications are real digital products. Basically, they are simply product usage online. In this manner, we can’t treat Uber’s mobile application as a different product. It is the best approach to deliver a value to cell phone and tablet clients.

Hence, each digital product can be executed by means of a web application or website, the mobile application for both iOS and Android, just as a work area rendition for an alternate OS. To summarize the first experience with the digital product term, how about we single out key features or necessities it tends to be described with:

  • The value proposition for taking care of a particular issue.
  • Digital communication point or intuitive UX
  • Income generating ability

How to Build a Digital Product?

According to a study, 65%of companies are positive about their ability to adapt to technological disruption over the next three years.

There are certain steps to build your own digital product. These are as follows:

1.  Research and Analysis

This step is vital. Here you ought to do all that you can to help settle on the choice whether you ought to really continue and fabricate that service. Or on the other hand, cost-saving, time, and center for something other than what’s expected and better. A solution to deal with critical thinking established in “Structure Thinking” will guarantee you put resources into the correct thought.

To do the proper research, analysis and preparation you need to take care of the following things:

●    Ideate

Maybe you as of now have an ideal thought. Be that as it may, it very well may be acceptable to utilize distinctive brainstorming and ideation procedures to assist you with considering new ideas and arrive at a more extensive rundown of likely solutions. At that point, you can examine and test to limit the rundown to the best one.

●    Budget

At first, you additionally need to characterize what budgetary resources you have available to you. Ensure you have enough assets for the post-dispatch stage. The product will probably not be gainful from the very first moment and may require further emphasis and changes to turn out to be genuinely significant.

●    Minimum Viable Product (MVP)

Possibly the thought for your application or digital product has a wide extension and numerous highlights. Be that as it may, for the primary variant is it imperative to concentrate on the Minimum Viable Product (MVP). Projects can immediately become complex and a particular methodology will ensure you don’t spend assets on features that end up being superfluous. Slice out all the pleasant to-have highlights, for the time being, start with something little and expand on it. This methodology will make it a lot simpler to alter course if necessary.

2.  Sketching & Wireframing

Since you realize where you’re going, it’s an ideal opportunity to consider how this digital product should look. In case you’re working with an office, they can acquire experts to build up this for you.

Yet, it can likewise be useful in the event that you think of beginning portrayals or wireframes for your vision. This can push your accomplice to understand your thoughts and make planning simpler and progressively exact.

3.  Design

In what capacity should this item look and feel? If that ‘s an application, in what manner will the screens look on an old Android tablet or fresh out of the box new iPhone X?

Request that the architects furnish you with an interactive model (for instance on InVision). Seeing and associating with your product on the devices where it will be utilized, will assist you with surveying your product from a client viewpoint. You have to tap, snap, and experience those structures before approving them.

4.  Prototyping

In what capacity should this item look and feel? If that ‘s an application, in what manner will the screens look on an old Android tablet or fresh out of the box new iPhone X?

Request that the architects furnish you with an interactive model (for instance on InVision). Seeing and associating with your item on the gadgets where it will be utilized, will assist you with surveying your product from a client viewpoint. You have to tap, snap, and experience those structures before approving them.

5.  Agile Approach Development

Whoopee, you can begin coding! Or on the other hand most presumably the team you’ve employed for that can. Stay away from waterfall projects where all prerequisites should be concurred forthright and go for an agile methodology that supports product evolvement and modification.

Utilizing an Agile project management approach fundamentally expands improvement profitability, gives you more control and results in a final result that gives genuine incentive to your clients. As a component of this procedure, the project will be part of development stages known as sprints, with working programming delivered toward the finish of each sprint.

6.  Launch

This is the second you have been developing to. You are prepared to uncover your digital product to the majority (or to your unmistakable specialty ;). There consistently will be bugs or spontaneous use-cases in a first form. So being a little wary and low profile toward the start can give your product the positive beginning it needs to succeed. It is hard to win back valuable clients after a prominent launch flop.

7.  Maintenance & Support

Maintenance & Support are not the most energizing piece of digital product improvement. Be that as it may, if your product is successful, this will be the longest stage. Furthermore, might wind up costing considerably more than the initial creation and dispatch if you don’t plan and shield assets for it.

 Regularly your improvement accomplice will offer an incentive for cash long haul service level understandings. So make a point to unmistakably indicate this with your supplier forthright, be it an outer organization or a dev group inside your association. You would prefer not to confront the horrible situation of post-launch bug-fixes harming your product reputation on the grounds that your assets have been moved to another task.

Approaches to Product Development

There are certain approaches that will help you to develop your product more effectively. These are as follows:

1.  Waterfall Approach

It is one of the longest-standing methodologies offering a legitimate and straight development life-cycle model. The name waterfall signifies that the top-to-bottom development like the water falling downwards. Generally speaking, the methodology incorporates the accompanying stages:

  • Conception
  • Analysis
  • Design
  • Implementation
  • Testing
  • Deployment
  • Maintenance

Waterfall development is a fit in the event that you have sufficient spending plans and severe necessities for documentation, tech stack, and course of events. When in doubt, this methodology is the huge organizations’ decision for their in-house projects.

2.  Agile Approach

The pith of Agile digital product development is a quick and adaptable reaction to change. It lays on parting the development cycle into brief timeframe spaces. These cycles are made for each task or feature of the digital product. The methodology gives equal development of various groups and a huge decrease in time costs. Here is a procedure life cycle of Agile development:

  • Concept
  • Inception
  • Iteration
  • Release
  • Production
  • Retirement

Agile development practices underline face-to-face communication. In the interim, it makes light of the job of documentation contrasted with different methodologies. This approach underlies various subordinate ones, some of which we will present beneath.

3.  Scrum Development Approach

Scrum is an ideal methodology for building complex products with unstable prerequisites. The whole work process comprises of sprints (times of two to about a month), and each sprint is the execution of a total life cycle:

  • Initiation
  • Planning
  • Implementation
  • Retrospective
  • Release

The scrum approach is viewed as one of the most adaptable ones. It energizes verbal communication inside the project and receives an exact vision. It implies that an agile reaction to challenges supplants an endeavor to understand the issue altogether.

4.  Feature-driven Development

Feature-driven development is another Agile development offspring. It is appropriate for organizations moving from stage based to iterative methodologies. FDD powers digital products that require progressing refreshes. The methodology is configuration situated, and the very venture is part into little pieces – features. Here is the FDD procedure cycle:

  • Overall model development
  • Features list
  • Planning and prioritization
  • Design
  • Implementation

The methodology cultivates the fast turn of events and the effective development of products. Then again, little tasks are probably not going to profit by FDD.

5.  Rapid Application Development

Rapid Application Development lays on prototyping as a central component of the product development cycle. Time costs for delivering a model ascent because of cutting arranging exercises.

 Pipeline quickening is normally accomplished by the utilization of center gatherings to assemble prerequisites, client testing of structure, various team communication matches up, reuse of programming segments, fast prototyping, and different methodologies. RAD’s life cycle looks as follows:

  • Requirements planning
  • User design
  • Development
  • Cutover

Another approach to execute RAD is the utilization of committed object-oriented programming languages. Some of them include Python, Ruby, and Java.

How We can Help You?

The limits of digital products have been changed and the vision of the product claiming position has been improved. Strategic thinking, can-do attitude, and tech background have become the most fundamental prerequisites for the agile product proprietors of digital resources. Organizations are changing their view of the redistributing procedure and perceive the focal points that they can get from it.

We believe that there is one all the more extra-pattern that will have a second breath in a couple of years. We’re discussing digital twins — a methodology that gives organizations digital portrayals of their actual products, so organizations can without much of a stretch improve and test them wiping out the need to make physical models.

Rex Web approach to product development can maximize your team’s chance of success. To learn more about how Rex Web can help you build user-centered, compelling products that market themselves, reach us at


Digital age new product development must oblige the new KPI of client relationship and commitment. This requires changes in product engineering and may require critical changes in product plans. The procedure of product development can be quickened by utilizing digital technologies. This increasing speed is welcome since most products will presently require another overhaul or discharge like clockwork to remain good and serious. The test then for new product development is to deal with this expanded number of projects viably.

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