education startups

What strategies do education startups use to intimidate the industry?

Schools across the world are harnessing technology to provide education startups to learners with higher-quality educational resources. Students no longer rely on one teacher’s or instructor’s expertise to understand their topic. They can access an array of information available to them.

The advancements in technology have altered how we learn and teach. Because of the internet and mobile devices learning isn’t limited by geographical boundaries. As with every other field, education is experiencing the digital revolution. One of the main drivers for this shift is educational startups that are innovative.

Popularly referred to as EdTech companies, these educational businesses are causing people to reconsider the functioning of an educational institution. With lower expenses, EdTech solutions offer online learning solutions that impart the same information at only a fraction of the cost as compared to traditional models of education.

Here are some evidence-based reasons why education startups are poised to disrupt the educational sector:

Using INFORMATION to make data-driven, well-informed decisions

The integration of technology into the education system allows managers to collect vital data about their activities. The data provides a comprehensive overview of various forms of education, the outcomes they generate, administrative inefficiencies and the needs of students’ learning, and more. The knowledge gained from this data will help schools make informed decisions to enhance the learning experience of their students.

Everyone Should Have a Personalized Education

The ability to personalize the educational experience is virtually impossible in a classroom with a variety of settings. Teachers also dedicate time to administrative tasks, such as grading test scores and managing attendance in the classroom, and setting up tests. Technology like exam management systems will help teachers build more personal connections with their students through doing mundane work. Teachers also have tools to personalize the learning experience for each pupil in their class.


The ratio of teacher-students around the globe is 23 to 1. This means that the majority of educational institutions are struggling to provide personalized education for each student. Artificial Intelligence may hold the solution to this issue. AI-guided learning devices can understand the patterns of learning and monitor their development. AI helps students to develop at their own speed by allowing them to spend less time with topics they are familiar with and more time on topics they require help with. AI aids for learning also employ the competency-based method in order to make sure that the students know how to apply what they have learned in their daily lives.

The desire for IMMERSIVE and interactive education is growing

EdTech companies employ interactive devices for education and online platforms that allow students to engage in a completely new way. Through the virtual world, pupils are able to be immersed in the experience of learning. In the event that they have difficulty understanding concepts like the Syrian conflict or the destruction that was caused by the First World War, virtual reality brings the event to life before pupils to help students comprehend the significance. IoT technology could be instrumental in making education more enjoyable for students as well as aiding teachers in creating more engaging educational experiences for students.


It is no surprise that EdTech has utilized new technologies like AI and machines to drive the advancement of education. When students continue to use electronic devices as well as IoT devices like Alexa and Siri and other IoT devices, they gather vital information about their patterns of learning. The analysis of this data can aid in personalizing education and provide better learning experiences to everyone.


Automation has assisted a variety of industries to develop more efficient and cost-effective operational solutions. Education isn’t the exception. Technology like admissions automation are used for a long time. Now, tasks like the grading of online assessments, assessing attendance using face recognition, and analyzing student interaction using technology can be made more efficient through automation.

EdTech Startups are focused on designing intelligent learning solutions that can provide students with a healthy learning experience students and teachers, making their job simpler. Innovative solutions like academic management systems revolutionize the school’s processes and make it much easier to manage day-to-day activities in schools.

The divide between company owners and teachers is the problem.

Teachers and business owners have different views. The majority of founders are working in order to bring their products to go to market. They are eager to examine their assumptions, obtain feedback and make adjustments when necessary. Success for them is measured by business growth and sales goals.

Teachers however prefer to work slowly. They are concerned about the effect your product can be able to have on students, as well as the additional work required to make it happen.

While business professionals are talking about numbers, the teachers are talking about students’ performance. This makes it difficult to promote your product and hides business opportunities.

Listening to teachers provides an opportunity to close the gap.

Today, we’ve been to a classroom. We’re all aware of what’s wrong with our present system.

One of the most important things you’ll learn from growing up in a family of teachers is that they actually enjoy their job. They aren’t aware of the planning and additional work involved in the process, because the teachers made it appear effortless.

Instead of trying to identify the real demands of students and teachers, the founders rush to create products that are based on assumptions. They often fail because they require changes in behavior or more work from the teachers.

Your greatest chance lies in learning about how the system works and the weaknesses of the current system, so you can create products that will become an integral part of classrooms across the nation. One of the most effective ways to discover these limitations is to talk to teachers and watch their work.

Even if there isn’t an educator within your organization, you are able to meet with professionals in education. This can provide plenty of opportunities for you to hear their struggles, bounce your ideas and receive useful feedback.

If your company is dependent heavily on revenue recurring, turnover is a major risk.

As per Profit well the ability to improve your acquisition by 1 percent can increase your revenues by 3 percent. The Opportunity: Increase the user experience.

Casey Winters, ex-growth lead at Pinterest has said every feature or feature you have that does not increase your engagement, retention, or monetization, is a way to harm other aspects of your product.

So, what are you able to do in order to improve these figures?

Enhance the consumer experience

Be sure that your solution is intuitive, simple, and user-friendly.

Make education more personalized

Learning styles differ widely between individuals. Some learners are visual while others learn through listening. Some prefer to learn in bite-sized pieces while others study over and over at the same stretch.

It’s not too surprising that personalization has emerged as one of the most important tech trends in education.

The potential of AI specifically, is immense. Machine Learning can help you determine the user’s behavior such as their interests, personality, and interests to identify areas for improvement and tailor lessons at a speed that is appropriate for each student.

Play around with your app

The addition of games or competitive elements can have an enormous influence on how people retain their information.

A survey conducted in 2019 revealed that gamification can make 83 percent of students feel more motivated vs 60% feel bored with the regular curriculum. Duolingo is a good example. It utilizes these tools to improve engagement:

  • Points of experience (XP) as an award for completion.
  • Leaderboards for the local and global market.
  • Different leagues are based on points earned.
  • Challenges that are random and streaks to earn additional XP.
  • Crowns are awarded upon achieving the level attained.

Hearts that function as life-span in video games.

The currency in the app can be used on different items from the shop in-app.

The company made about 180 million bookings by 2020.

At the same time, a one percent increase in retention could increase the bottom line of your business by nearly 7percent.

Traditional business models need sales follow-up Insufficient use of edtech products undermines confidence in the edtech product and creates a hurdle that you have to overcome in order to create an enduring business.

Use social learning to your advantage

You may have noticed that the most successful strategies for gamification draw on our social and competitive nature.

Yet, would a similar strategy be effective in a more formal setting?

LinkedIn Learn report illustrates that users who make use of social features such as blended online learning and course recommendations from friends group chat Q&A, and online groups, spend 30x longer watching instructional videos.

Gamification, social learning, and personalization are some of the most effective methods to increase the engagement of your edtech-related product. If you’re targeting the mobile market. You can also read our guide on how to increase the engagement of your app.

If you have a better understanding of the top nine challenges in edtech or opportunities the time to get involved.

Whatever your goal is It’s crucial to remember that tech’s only the means to achieve a goal. What they really require are enhanced learning, new abilities as well as better job prospects.

So, if you want to provide professional certification, upskilling/reskilling, or corporate training, we recommend checking our guide on building a Learning Management System.

If you run into difficulties on the way to creating an education startups. You can always schedule an appointment with Brisk Logic team for edtech. Simply contact us.


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