Mobile App Development

Emerging Trends in Mobile App Development: A 2023 Preview

The creation of software and mobile apps can be a useful digital strategy for your company to contact potential clients and improve operational effectiveness.


By 2026, the global market for mobile apps will be just $614.40 billion away. With so much potential income comes a great deal of duty to adapt to shifting market standards.


Although end users have relied on app solutions as their one-stop shop for more than ten years, corporate needs and technological advancements move at breakneck speed.


As a result, new and more difficult trends in mobile app development appear.


In order to provide your consumers with the best possible service, if you want to increase your digital footprint through the development of mobile apps, now is the time to learn about the newest application development trends.


So whether you’re an investor, entrepreneur, business owner, programmer, or business enthusiast, this article will help you remain on top of the latest mobile app development trends.

Here is a detailed overview of the top mobile app trends, broken down into categories including UX app design, iOS and Android app development, and upcoming future app development trends.

1. Increase your motion design efforts

Users of your app could lose patience with complicated, stable designs that don’t encourage interaction. Motion Design is one way to deal with this. To “grab down” your user’s attention is the goal.

Additionally saving them time and guiding them to a great experience, motion design features in apps.

2. AI as a common design tool

Looking at the most recent mobile UI design trends without mentioning artificial intelligence would be very odd.


The idea of “computational design” that AI introduces allows for automated programmes to create app interfaces rather than human designers.


To put it another way, AI and machine learning can be used to accelerate the design process in situations where there are few opportunities for significant adjustments.


The goal of AI design programmes is to closely resemble human decision-making, therefore there may not be many variations in the outcomes.


Beyond the fundamentals, AI is also gradually making headway in iterative UX design.


AI, for instance, can create several variations of a single landing page quickly.

3. Ingenious and diverse UX app designs

If your consumers don’t recognise themselves in the design, you can’t make them feel as though your software was made just for them.


For instance, the creators of the survival game “Rust” received media attention for their choice to randomly choose the skin tone of every player.


This UX design choice was successful since it catered to all demographics. As a result, inclusion and accessibility are key design principles for mobile UX apps that are important to your app’s consumers.

4 Touchless UI

Yes, you heard correctly. The touchless interface provided to app users is one of the new trends in mobile app development.


By 2023, more than half of all significant commercial apps will, according to Gartner, have at least one touchless interaction.


Despite the fact that many users are already accustomed to touchless UI, certain apps now allow users to sign in or be recognised by their biometrics.


Finance or payment apps may request users to verify their identity using a biometric as a second authentication factor.


Another current trend in user interface design for mobile apps is gesture control, which allows you to run apps by merely moving your head or screen.


Future mobile applications will also be able to monitor eye movements to aid scrolling. These new developments will soon start to become popular application development trends.


The app design and development industry are about to undergo an exciting change, from rising AR/VR app interfaces to streamlined mobile app design. Let’s move on to the trends in iOS and Android mobile app development.

5. Mobile apps with a camera focus

A record-breaking 62 million video conferencing apps are being downloaded each month. Since the remote working concept, businesses that choose to develop video conference apps have seen their revenues soar.


The apps that allow users to stream videos, communicate with friends and create social networks are quite popular.


This is undoubtedly the reason TikTok, a streaming app with a market value of over $9.89 billion, is one of the most widely used.


The streaming entertainment niche, the broadcasting niche, and the social media network niche are all affected by developments in camera-based mobile development.

6. No code or low code

One of the most significant industry trends for mobile apps is the low code or no code movement. Developers can also take advantage of minimal code tools’ unique conveniences to quickly create interactive applications.


Zapier, for instance, offers plug-and-play interactions with various features and services.


A different website called Bubble assists non-technical designers and company owners in creating whole online applications. Recently, Google purchased Appsheet, a platform for no-code mobile apps, for $60 million.


According to Statista’s poll from 2022, Google Appsheet was the top low-code/no-code solution, with developers and company owners using it about 40% of the time.

7. A new social networking platform that focuses on audio

The traditional audio-based format is receiving a lot of attention in the social sphere, but video and camera-based social media apps may be the next “big” thing.


Clubhouse, an audio-based social media app with over 10 million active members, is one well-known example of this.


Users of Clubhouse can switch or enter any chat room and join the conversation, providing a spontaneous experience.


Due to the 100% growth of this ground-breaking voice-based software over the last four years, audio has become a “meta-trend” that extends well beyond social media apps.

8. Apps made specifically for foldable technology

The first foldable smartphone to be released in the US was the Samsung Galaxy Fold in 2019. A few months later, Motorola released a folding RAZR in a similar fashion.


Apple tried to hold various patents related to foldable cellphones in an attempt to catch up with the trend of foldable Android mobile apps, but the company has not yet released one.


Consumer demand is currently driving this mobile app development trend into the years 2023 and beyond.


The Statista analysis forecasts that this year, the number of foldable smartphones shipped worldwide will surpass 50 million units. Consequently, this offers a special chance for entrepreneurs and software developers.

9. Analytical Prediction

This trend in mobile app development has definitely been discussed by us before. By utilising technologies for machine learning, AI, data mining, and modelling, among other things, predictive analytics may foresee occurrences using data.


The most prevalent instance of predictive analytics in mobile apps is Netflix, which recommends shows to users based on their prior viewing habits.


Predictive analytics will, nevertheless, become widely used in 2023 to improve customer experience. The objective is that no two users should experience the app in exactly the same way.


Additionally, you can offer product recommendations and services based on previous user behaviour.


When it comes to general trends in mobile app development, on-demand apps and Extended Reality (XR) are reshaping the industry.

10. Extended Reality (XR)

AR filters and game interfaces are common in mobile apps that use extended reality technology (Pokemon Go).


Major corporations have also begun using XR for virtual onboarding and training procedures. According to Statista’s forecast, the market for extended reality might generate up to $52 billion in sales by 2027.


In addition, corporations are already adopting augmented and virtual reality as their new marketing approach.


This makes it simple for new business owners to launch and improve their services using XR for the most possible exposure and conversion.

Leading digital online and mobile app development business Brisk Logic is renowned for its clearly defined methodology and step-by-step procedure to achieve above and above expectations.


With our top-notch development techniques, we are dedicated to maintaining the user experience of your app at the forefront of its systems.


Some of the most well-known international businesses in numerous industry verticals, including KFC, Adidas, Pizza Hut, and IKEA, have benefited from the conceptualization, design, and development of solutions by our 1000+ mobile app development experts.


Besides, with the support of our digital product development, we have assisted numerous companies in raising over $950 million.


So why are you still waiting? To start and discuss your next app concept, get in touch with our professionals.


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