How Digital Marketing Strategy Empowers UI and UX Design?
When defining a company’s digital marketing strategy, both organic and paid-for media methods are often taken into account. Even the greatest bidding and UI and UX targeting, however, can result in a loss of leads if the landing page or the entire site is not optimized.
When it comes to evaluating the site, a well-known web design agency knows to look at the four categories outlined below:
- UX Design
- UI Design
- Mobile Experience
- Website Speed
- The UI Perspective
- The UX Perspective
- Customer Experience
Let’s talk about these important elements one by one.
Making products that provide beneficial and valuable user experiences is what the UI and UX design can be described as. When a website is viewed, it’s important to make sure that users receive the information they want with the shortest amount of clicks.
If you look at things from a marketing point of view, it’s essential to make sure that a person is converting on every page within a short timeframe and can answer all questions before establishing a contact.
The User Interface design is based upon the foundations of UX to improve user experience. It is because it is UI and UX solely focused on the user experience as well as the look and feel of the user experience, and how to make it appealing. Simply put that the website should be attractive to the eye to keep the user engaged in exploring it. The most effective UI techniques for digital marketing strategies are:
Utilizing the same colour over the website ruins your user’s experience. Additionally, it creates a difficult task to distinguish the different points of contact. A third colour used for items that are focal points draws the attention of the things. If conversions are the goal the use of a third colour for details about the conversion process, contact buttons, forms and buttons yields fantastic results.
Simple and easily read fonts possess their unique charm. Because branded fonts are difficult to read it is advisable to make use of different styles in the text to give a more appealing visual appeal.
When considering different strategies to promote digital marketing with UI and UX, the speed of the site is something that is often neglected. The slow speed results in higher bounce rates and lower rankings of the website. It has been discovered that speed of site and page speed are both considered to be similar, however, they differ to a small degree. When the term “site speed” is present, it refers to speed on the whole website, however, page speed is restricted to specific pages only and how they load.
To test the speed of your website One of the most effective methods is to use the Google Speed Test Tool. This tool can divide the speed between desktop and mobile devices and give a score out of 100. Once the test is complete, Google provides recommendations concerning the improvement and where to focus. Sometimes, these small modifications and adjustments can make an enormous difference in conversion rates and website stats.
The process of creating a mobile website and desktop-friendly is essential and difficult at the same. Examining the observed changes between 2017 to 2016, mobile traffic increased from 57 per cent to 63%; while the mobile bounce rate decreased from 52 per cent to 47%. Making sure that there is a balance between mobile online and desktop marketing in one package is among the most difficult tasks. The phone number or icon should be displayed on the top of the page at any time. Additionally, firms must be accessible for filling while browsing the pages.
The UI Perspective
It is possible that we do not have the most precise description of the interface for users. In the simplest form, it is the outer web page’s shell and its appearance as well as a set of features and design elements in statics, that is up to the point that the user begins to interact with the website. Then, the user experience starts with the user experience, and we’ll discuss its impact of it on marketing strategy in the subsequent paragraph. While we’re there we will look at what aspects of UI and UX are connected to marketing (sometimes even with invisible threads).
There’s a research subject called the psychology of marketing colours which, as you’ve realized, is in the middle of psychology, marketing and design for websites. Colours are in the plane of user interfaces and it has an impact on marketing because of associations that are formed with a specific colour.
For instance, Blue and white are colours that symbolize safety, confidence and stability. Because of this, they are frequently used on websites of financial institutions. Take a look at the PayPal website from time to time. Therefore, colours are another method of conveying an advertising message, specifically the values it represents.
The web designers know that all fonts have their distinct “psychology”. For instance, the traditional Times New Roman is ideal for business correspondence. Moreover, you can assign an individual character to each font. This is just the beginning of an incorrect impression to get if you believe that the fonts used on websites are selected randomly, or, at the very minimum, depending on the personal preferences of the designers. It is not true, the font can also be an effective marketing tool, and can be responsible for the accuracy and clarity of your advertising message.
To ensure this make sure you choose an unreadable or traditional font for your newsletter. Then, examine the metrics of your analysis at the close. It will be extremely low in open-rate because people do not believe that it is essential to exert effort to be able to comprehend your content.
Video has been a major marketing trend that has been growing in recent years. The majority of studies suggest that video boosts conversion, increases user engagement, and improves other behavioural aspects, and are also well-indexed by Google. Does video influence the marketing strategies you employ? Yes, they do. Furthermore, there is the possibility to create an entire campaign of marketing around a viral video. This is why increasingly, video clips are integral components of the user interface which in turn, improves the user experience.
Navigation is a method to structure your site rationally. It is the same method to make the process of visiting your site easy, simple and enjoyable. Does navigation have to do with user experience or user interface? This may be the situation when a website element is situated at the intersection of two concepts. However, in any event, it is a strong connection to marketing and you could assist the user in the navigation process of your website using marketing strategies.
In simple terms the case of attracting users to your site, however, they were unable to discover what they wanted to seek out or find it, which means that your navigation is not as effective. As a marketing tactic, likely, the moment wasn’t thought of.
The UX Perspective
As we have already mentioned, the UI and UX are brought to life and transform into an experience for the user as soon as the user begins to interact with the website. What’s the marketing aspect there? Let’s do it right.
The ideal speed of loading your website is between two and five seconds. We will inform you that even more, that 47% of visitors are expecting the site to be up and running in just two seconds so 5 seconds would be the maximum threshold, then a refusal to engage with the website.
In this case, we find a direct connection with marketing. Even if your strategy for marketing is flawless, but the website doesn’t load in only a couple of seconds, it may not seem to make sense. If strategy and speed go hand-in-hand that’s a further bonus in the piggybank of customer loyalty for your company.
In this scenario the terms will be unnecessary – a website that is not optimized for mobile devices will be thought of as unreliable, obsolete and probably not functioning. No marketing strategy will be helpful – current users are already convinced that websites must be mobile-friendly, that failure to comply with this standard will kill any marketing. This is a clear connection and mutual impact and, therefore, when you think about every marketing decision, make sure to take into consideration mobile devices and let your customers take your correspondence and purchase from their smartphones similarly quickly.
Content on your website is a different aspect of the user experience. The majority of users would like to receive top-quality and up-to-date content from the brands with whom they interact and from whom they purchase. It isn’t unusual how the procedure of thinking about the creation of content, and then delivering it to customers has developed into a whole industry called content marketing.
The reason for this is too clear to describe. It is possible to sell anything through writing, convincing customers that you are meeting their expectations, and then helping them navigate the process of establishing a connection with you.
What is the difference between the user encounter and experience for customers? This is the right answer that the user experience transforms into customer experience when the user completes the desired action, such as making purchases, subscribing to subscriptions, orders delivery, etc. It’s not logical to remove this one from our list since this was the goal in the first place – to make the user a customer.
Once this has occurred the other strategies for marketing will be successful – your clients will speak about you or use your name on social media Your marketing strategies to them will be altered which will lead to an entirely new level of relationship.
If you do not look into the depths, you might think web-based design and its elements and marketing function apart from one another with different challenges of UI and UX. However, each component in web design can have an immediate influence on marketing, marketing strategies, and the perception of your brand and message from users.
It is essential to examine each element of UI and UX within the context of how it relates to your marketing strategy and to improve the performance of your indicators using an integrated method.