How to Create MVP for Mobile App Startup?
Let’s begin with the definition of MVP. An MVP is the Minimum Viable product that serves as the Most Valuable Partner in the development of any product or software solution. This is how I put it, using wordplay. But let’s also take a look at the formal definition.
A minimum viable product (MVP), is a version that has just enough features to satisfy customers early on and give feedback for future product development.
There are many types of MVPs that can be used to meet different business needs. This blog will focus on mobile app MVPs. Mobile app startups should build their mobile solutions using the build-analyze-improve approach. First, you need to analyze the market and determine what real-world problems or issues the mobile app can solve. Businesses should focus on creating an MVP that showcases their core functionality using technology and innovation.
Building MVP has its own set of benefits.
Imagine a situation where you have developed a business app and then never tested it in the marketplace. As the overall approach may have been flawed, it can lead to disappointing and disastrous results. App developers have been using MVPs (Minimum Viable Products) in recent years to leverage the productive efforts of businesses.
1. Maximum leverage at minimum budget
You are taking too many risks when you invest in fully-fledged app development. Your budget will be exhausted by the time you are developing your product. You don’t know if the product is suitable for the market or functionally accurate. It’s too late to make changes if you discover flaws in your product later. An MVP can help you get your app’s alpha version developed quickly and at a low cost.
2. Early testing of your ideas
An MVP would be a great way to see if your idea is viable in the market. It will show you how crowded your niche market is and how well your competitors are doing. You will also be able to see where you made mistakes in developing your app and its modules. You can deliver a better final app if you clearly test your ideas.
3. Early feedback
This step is often overlooked by companies, but it is crucial to get early feedback. Before it is too late, you need to determine if your app has reached the right stage of development. You can quickly pivot, address concerns, and make your app more secure with early feedback.
Why is MVP necessary for your mobile app?
The importance of having a mobile app MVP has increased with the increasing competition. This is where you can determine if your app idea is truly unique. This allows you to get to market in the fastest possible time and gives you an opportunity to see the actual user experience so that your project can be evaluated.
- The fastest and most accurate way to get user reviews about the app.
- You might have an idea and decide to build an app. This is a risky approach, as you can’t predict the outcome.
- An MVP will allow you to quickly and accurately get user feedback on your app. Only those features that will improve the user experience will be implemented.
MVP is considered the core of an app
- The primary function of the Minimum Viable Products is to focus on the main idea and key features. It doesn’t focus on secondary or less important issues.
- The MVP approach gives the Lean Startup philosophy the advantage. A Lean Startup is a startup that starts with a low budget and grows quickly. It is worth trying the MVP app to see if it offers enough value.
- This is the lowest risk step. Because only the most basic features are implemented, it also lowers app development costs.
- MVP does not mean that an app owner has exceeded his budget, but that he understands the core market.
MVP helps to evaluate the app’s performance
It is also useful for rating and evaluating the performance of an app using the Minimum Viable Product. Developers can assess if they are following the correct path and using the most recent technology while creating apps.
It is ultimately the users that will decide if your MVP app is a success or failure. Here’s how it works. First, you can see if the app has solved the problem for users. You can also test the app’s success rate in the initial stages. This helps you save time and money.
MVP allows you to deal with security issues better
App security is a must today, especially if you have an in-built payment option. The MVP can help you identify security gaps and fix them.
It also allows users to navigate seamlessly and avoids security problems at the beginning. This increases your app’s conversion rate. Users can navigate easily with it.
Create an Improved Version
You can use the Minimum Viable Product to determine if the app is attracting user attention on the market.
You may feel you are not getting the feedback you expected or that the app idea is not being connected to users. Then it’s time for you to redesign the product.
Here are a few examples of popular apps that have had great MVP success
The research will reveal many real-life examples where MVP launches have had a huge impact on the popularity of the apps.
Let’s look at a few examples.
The MVP launch marked the beginning of Uber’s first journey. Uber’s first version was primarily focused on connecting drivers and users. It also offered credit card payment options.
It received a lot of attention and soon became a multi-billion dollar company with many advanced features.
Next, we will discuss the most used photo-sharing app Instagram. The original version had a limited number of filters that users could use to share their photos.
When they started the venture, there was already a lot of photo editing software on the market. Slowly, but surely, the company began to gain momentum. They added Unique Value Propositions (UVP), which allows users to edit and share photos simultaneously.
It now supports video content, and it has new filters. There is also the option to direct message.
Interesting story behind Facebook, the social media giant. The social media platform was initially created by Mark Zuckerberg for Harvard University students. They could then access the directory. Later, the service was expanded to include other universities and colleges as well as the entire globe.
Facebook’s first version had only one profile page, with the option to friend request or send messages. Today, it’s completely different with many new features that are being added regularly.
These steps will help you create an MVP for your business app.
Step I – Market Research & Business Specifications
Research and analysis are crucial to building a solid foundation for your MVP app. The first step is to ask yourself fundamental questions such as what industry you want to target, the problem the app solves, and who your target audience is. Your research will be more precise and focused if you have all the relevant questions. To make your mobile app idea a reality, you need to know everything, from the demographics of your target audience to how they interact with your competitors to what their unique selling proposition.
Step II – Get the USP for your app idea figured out
Each successful mobile app solves a problem or provides unmatched entertainment. Apps that fail to do one of these things will fail within their first year. Entrepreneurs and appreneurs should spend significant time defining their USP. You can create a flexible and scalable MVP based on this USP.
Step III – Outlining the User Flow and Customer Journey
Because you want your app idea to be perfect, it’s normal to get carried away with building a mobile app startup. Agreed! You must remember, however, that your app is being developed for future customers whose preferences and interests might be different from yours. Mobile app MVP development is a key part of the ‘user flow” definition.
The project should focus on customer satisfaction and experience. The goal should be easily accessible to all users, with minimal or no learning curve. The user flow should include all key points such as the intuitive interface, design familiarity and user attention. This will lead to memorable customer experiences. You can further break down the user flow to identify touchpoints throughout the customer journey. The final MVP should be focused on simplifying the process using an interactive, highly-usable interface. The user flow breakdown will allow you to identify areas for improvement in the app development process.
Step IV – Listing the features of Mobile App MVP
As we have discussed, the MVP will only focus on core functionality. The MVP can include any features that are essential to the operation of the app. It is important to create a feature list and prioritize the most crucial features for the MVP. The rest can be saved for the final app and later versions. It is easy to lose sight of the fact that you will be treating the project like your child. You must keep your business senses open at all times. MVP development should only include features that can help create a market. You will always have the opportunity to add new features if the MVP app is successful.
Step V – MVP App Development
This stage is where MVP app development starts. You have already identified your market and developed a list of features. You will need an app development company that can help you develop your MVP into a fully-fledged mobile application. To help you choose the right app development company, please refer to our guide on selecting the right software developer company.
You will need to select the right technology platform and technology for your mobile app MVP development as a startup. The technology you choose should be the one that you will use in your real app. Phone Gap is the best technology to use for application development. Objective C and JAVA are better choices. This will increase your time and costs. This is exactly what we want to avoid by developing the MVP first.
Step VI – Incorporating Feedback in the Final App
After the MVP is complete, it can be released to real users for testing. The application is subject to several testing, but it is also tested by the target audience who provide valuable feedback. With the help of real customers and quality assurance engineers, you can improve your MVP to launch it later as a fully functional application. If users don’t want to use your product, you may need to redesign the core functionality of the app. Your business will be saved from failure if you develop an MVP app.
Create an MVP App With Brisk Logic:
We are creating the MVP. This is the first version of the actual application. This gives entrepreneurs the opportunity to assess their idea and determine their scope.
The Brisk Logic Works helps businesses evaluate their ideas by using the most cost-effective, efficient and effective MVP development processes and methods. Business analysts and consultants help to refine the feature list and determine the core functionality, or the USP, of the application. To ensure a sustainable solution, we analyze the market and competitor data. Our team will always create MVP apps that can be used to develop real apps.