How Web 3.0 will transform the way companies connect with consumers?
Web 3.0 is a more sophisticated beast. Utilizing the potential of big data and machine learning,
it’s now popularly known as the “semantic web” where data from users and behavior is analyzed
and used to create the most personalized web browsing experience. An excellent example of
this is found in the field of advertising, where advertisements for products which you are of
curiosity follow you around the internet.
However, many experts believe that Web 3.0 will allow for an easier, faster web experience,
with the capability to stop using the command line and instead address the such as Google
naturally. “Show me all of the films that are on at my local cinema tomorrow evening,” is a great
example of a phrase that can deliver what you want in the web 3.0 age.
The Chief Executive Officer of Cisco, John Chambers, declared at the beginning of January that
Internet of Things (IoT) , also called Web 3.0, will skyrocket into a $19 trillion business.
Chambers made his remarks during the International Consumer Electronics Show (CES) in Las
Vegas. In his keynote address (which included an appearance by comedian Sarah Silverman),
Chambers spoke about a possible future real-world scenario where Internet-connected devices
everywhere will be aware of our preferences and will adjust to meet our preferences.
Marketing is involved – and sales generally marketing and sales in general, the Internet of
Things represents a huge new area of opportunity. Since the information about your “user
preferences” is immediately understood by everyone around you, the marketing industry can
adjust so that the content marketers provide you with is compatible with your preferences.
People are more likely to purchase because they are able to make purchases when the Internet
of Things delivers more relevant content.
So , what exactly does the Internet of Things do?
The Internet of Things won’t just assist businesses to increase sales and increase the value of
their business. It also will allow for large-scale social changes – to ensure our safety, security as
well as health. Additionally, it will assist us in cutting costs personal and organizationally.
According to a study referenced by Chambers, garbage bins linked to cloud-hosted systems will
cut the cost of managing waste by 30 percent.
Chambers says that what’s truly appealing with this Internet of Things is that technology can be
a means to achieve a goal and Web 3.0 allows us to utilize the technology we already use more
broadly, but with more goals. Chambers declared that”the Internet of Things shouldn’t really be
considered an idea of technology, but rather as a paradigm shift in social life which “changes
people’s lives forever.”
Cisco as an illustration of cloud and IoT adoption
Cisco has realized that it must move into the cloud, particularly with regard to the IoT, if it will
continue to grow. The revenue for the IT hardware component that makes up its core operation
(its mainstay) is decreasing and a 5% decrease is expected for 2014. (per Bloomberg). Cisco
believes that sales of its hardware will slow down through 2017 or perhaps in 2019, but having
Cloud along with Web 3.0 as a point of interest can help the company stay clear of the
possibility of a significant dip.
Cisco is an excellent illustration of how companies are changing to meet the demands of the
modern world. In the era when it becomes clear that the Internet of Things grows, the potential
for marketers to profit from the new technology is evident and attractive. Certainly, those
individuals and businesses who decide to take advantage of this space will most likely enjoy
The implications on Internet of Things for marketing Internet of
Things for marketing
Success in marketing is contingent on how effectively and imaginatively companies use big
data. That’s the reason why many companies choose to consult the top digital marketing
companies prior to implementing their marketing strategies. Molly Borchers, a contributor to The
Huffington Post, is an expert in public relations who is fascinated by the marketing implications
from The Internet of Things. She says that the main thing that is what makes Web 3.0 distinctive
is its access to huge amounts of data that can be analysed and used to create marketing
strategies. Borchers makes use of an example of the Fitbit that collects information like the
wearer’s heart rate, amount of strides they take while running or walking, as well as the calories
A good example is the Google Glass app released last autumn named Glashion. The app
allows people with Google Glass to gather clothing and accessories information from those who
they pass in the street, and easily search to find prices online. In the time of the Internet of
Things, particularly with cloud’s capacity to process data extremely quickly the preferences of
users can be incorporated immediately with the product products in Glashion and other areas.
That can increase the chances of buying.
Marketing website ClickZ has spoken to a few specialists in this field, to get their opinions
regarding what they think about the Internet of Things. Here’s a the summary of their views:
Marketing that uses Web 3.0 should have the following qualities:
Created to allow seamless integration
Smooth and effortless (avoiding everything that stands impeding your message expanding and
spreading online)is clear and evident benefits have obvious and clear value.
Marketers need to be able fulfill two main consumer needs:
• A personalized experience that safeguards their privacy
• Marketing and Service that can be predicted.
In regard to the second bullet point For a quick introduction to the cloud that focuses on
predictive models and the importance it places on predictive analytics as well as predictive
modeling, check out this blog post that was recently published on Predictive Analytics and
Predictive modeling on the Cloud.
Rebecca Nadilo, director of digital strategy at BBDO
Marketers must be asking themselves two fundamental questions before deciding on a strategy
for 3.0 on the Web. 3.0:
How do I create brand utilitarian (usefulness for the name for example, connecting people with
an organization that uses a phone or helping people discover their athletic potential as the shoe
business) via the Internet of Things?
A huge new market is developing for companies. A lot of businesses will prosper since they
have adopted Web 3.0. Some will thrive due to the use of the opportunities to market it opens
up. At Atlantic.Net we have an incredibly flexible cloud hosting infrastructure that can host
applications that are part of the Internet of Things.
As it is that the Internet of Things (IoT) is slowly creating a more digitally connected, connected
community, Web 3.0 is removing any remaining complexity of the internet and making it more
accessible to many more users.
Furthermore, Web 3.0 is here today. We’re only in the beginning of some types of web 3.0
technology. If you’ve ever conducted an online search with Google this morning and utilized
natural language to discover the answer to your query you’ve already experienced the benefits
of the next chapter of the World Wide Web.