“Maximizing Sales with E-Commerce Web Development: Tips and Tricks”
I pay close attention to the layout of websites I browse online. I will not trust a company’s website if it’s difficult to use or clunky.
It turns out, I’m not the only one. 48% say that website design is the most important factor in determining a company’s credibility. 38% won’t engage with a site that’s not appealing. Your website design is important when not for businesses that depend on E-Commerce Web Development
These are some simple tips to help improve your e-commerce customer experience (CE), website design, and content.
- Optimize your product imagery
- Allow your customers to find the information they need
- Make sure your product information is correct
- Include customer quotes
- Create dynamic pages using a mix of content blocks
- Make a clear path to conversion.
- Provide a range of customer service functions
- Optimize for different devices
- Ensure consistency in branding
- Ask for customer feedback
- Optimize your product imagery
We’ve seen everything, from pixelated images to large image renders to sites with very few product photos, we’ve seen them. Do not join the masses. Use images that are high quality and small in file size for your content pages.
This will improve the performance of your web store pages and your customers’ experience.
1. The following is what I recommend:
Reduce the size of your images to achieve a balance between quality and size, especially when using full-page banners. Adobe Photoshop is the best design software available, but it comes at a steep price. Affinity Photo and Luminar are cheaper alternatives.
It is worth spending time to take photos of your products. Customers are more likely to purchase products if they can visualize what the product looks like. Remember to take high-quality photos. The more appealing the product is, the better the image quality.
2. Help your customers find the right product easily.
Your customers will be less satisfied with your brand the more difficult it is to find what they are looking for on your website. Imagine walking into a store and being met by a disorganized layout. It’s not very impressive, is it? This is exactly what website visitors will feel if they visit a site with a poor user experience.
These are some things to consider in E-Commerce Web Development:
- Simplicity is the best. The more you have going on, it will be harder to direct your customers to your call-to-action (CTA).
Your website will be organized with a clear navigation menu, appropriately named sections, and a well-organized navigation menu.
- Add a search bar that includes relevant filters. This could be taken to the next level by offering search results that are personalized to each customer (e.g. Based on previous interactions with your company
Make sure you have one CTA on every page, including your homepage.
If you have a large product/service catalog or cater to a wide range of customers (e.g. Consider creating separate e-commerce websites for B2B or B2C.
3. Ensure that your product information is correct.
No matter what your customers and visitors came to your site for, ensure that you provide accurate information. This could include:
- Stock levels/Warehouse levels
- Product descriptions
- Videos, product imagery, and other media
An excellent Product Information Management (PIM), a system that integrates with your ERP and commerce solutions.
4. Include customer quotes.
Real-life feedback is an excellent way to build customer trust and even entice sales. When designing your website, consider how you can showcase customer feedback.
Do you plan to have a section on product/service ratings? Is there a page with client testimonials and case studies? Are you able to add images and videos?
5. Build dynamic pages that combine a variety of content blocks.
Content blocks are blocks of information that you combine to build your website. They include image sliders, text blocks, and videos.
You can mix and match your content blocks to create an amazing customer experience. Contrast allows your customers to identify the various pages available. The contrast makes your web pages more dynamic and helps you showcase your products better.
Natura Brasil is a B2C customer that we designed and built this website. It features full-page image sliders and service content bars (shipping/service, etc.) as well as product sets (like the best-sellers). This website is a great example of how an e-commerce business can provide a superior customer experience.
6. Create a clear path to conversion.
To help your customers navigate to the important pages/paths in your web store, use color. Contrast is important – a CTA button with a small size on a dark page will not stand out.
A neutral color can be used to indicate that a button or CTA is not very important. Make sure a button leads to conversion. Give it a bold, eye-catching color.
Your company probably has a style guide/brand guidelines. When choosing a color palette for your e-commerce website design, make sure to use the most striking colors from your company’s style guide.
To increase online conversion rates, expand or adjust your style guide if it doesn’t contain any striking colors.
7. Offer various customer service functions.
Your E-Commerce Web Development website navigation and checkout process can be simplified. Make it easy for customers to contact you. A ‘contact us’ page should be created with all your contact information. You might also want to consider a live chat function and an automated chatbot.
Different people need different things, so the more options you offer your customers, the better.
8. Optimize for different devices.
These days, people don’t only browse on laptops or computers. Many people enjoy researching their tablets. People love to use their phones even more.
What is my point? My point? It’s not a good idea to offer a great experience on mobile, but not on tablets.
9. Ensure consistency in branding.
Consumers today are often hopping from one website or app to the next. An interesting stat is that 85% of customers make a purchase on one device, and then complete the transaction on another. This means that branding and customer experiences must be consistent across all channels and devices.
If your customers visit your website and then go to your corporate Instagram account, their colors and messaging should match. Your customer service representatives should use the same tone when they talk to customers.
Customers should feel as though they are visiting your physical store (if it exists) and vice versa.
10. Ask for customer feedback.
While it is natural to believe we know our customers and their needs, we must accept that we don’t always know all. Customer feedback is the only way to confirm what we think about customers.
- You can ask questions such as:
- How do you conduct product research?
- Why would you want to use a customer portal or web store?
- What factors influence your decision to buy online?
B2B companies have the advantage of building strong relationships with their customers. Send out a survey to 10 customers and ask them to call you or meet up in a coffee shop for feedback. Your E-Commerce Web Development website will be more optimized if you have genuine feedback.
Learn more about how to collect B2B customer feedback to improve your E-Commerce Web Development customer experience .
Online sales can be driven by the right commerce platform
E-Commerce Web Development website design can increase conversions and contribute to your online success. Even if your creative skills are limited and you don’t have the time or resources to hire an expert designer, you can still create a web store that converts.
Do you want to take your webshop to the next level of success?
These examples show great E-Commerce Web Development websites. It is important to choose the right commerce solution. Customers want great shopping experiences that include quick responses, personalized engagements, and consistency across brands.
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