Online Marketplace

Top Online Marketplace Ideas for Entrepreneurs-2022

Nowadays, online marketplaces are growing at a rapid rate. According to Forbes, B2C marketplaces are predicted to be worth $3.5 trillion in revenue by 2024. The successes that has been achieved by Amazon, eBay, Etsy and Airbnb provide further proof for entrepreneurs that starting an online marketplace company is a great idea. If the vast majority of purchases made online are made through online marketplaces, you have a better chance that your business’s marketplace will succeed in the current era.

What’s more? A variety of businesses can be a part of an online marketplace to consider. This article will help you discover the best online marketplace concepts.

Before going on to that, we must first be aware of what an online marketplace means and why you should create the marketplace of your choice.

Ready? Let’s deep dive in! 

What is an Online Marketplace?

Also known as e-marketplace the online marketplace is a kind of e-Commerce site or application that serves as an intermediary between sellers and buyers in B2B and B2C sectors.

Usually, marketplace owners do not provide any products or services for themselves, and multiple third-party vendors instead offer products or services to the buyers.

In essence, they offer the opportunity for buyers to connect with sellers.

Before you take a look at the best online marketplace ideas for business, know that marketplaces can be classified in the following categories based on the area of interest:

vertical marketplaces

These types of marketplaces are focused on a specific area of. Instead of offering a variety of goods or services they offer a specific kind of product or service that comes from various sources. For instance, Etsy focuses on handmade or vintage products and craft materials, and Udemy concentrates on online classes.

Horizontal marketplaces

The horizontal marketplaces are markets are focused on selling products and services from a wide range of sectors. This is why they are considered a one-stop shop catering to a variety of clients. For instance, Amazon and eBay.

If you are focused on a particular area or multiple niches you don’t need to have an inventory to manage the market.

What this means is that you can begin your business with no substantial capital investment. Being a marketplace owner you are able to purchase inventory from sellers who wish to market their products or services through your platform.

Uber the world’s biggest taxi service, does not own any vehicles. Facebook is the most well-known media company produces zero content. Alibaba is the largest retailer, doesn’t have inventory. Furthermore, Airbnb the world’s biggest hotel provider, does not own any real property.

Top Online Marketplace Ideas for Entrepreneurs

The main thing to consider when creating an online marketplace is finding a good idea for an online marketplace. To help you get started we’ve compiled some of the most sought-after marketplace concepts, in addition to factors to consider investing in and major players in the marketplace.

Check it out! !

1. Online Rental Marketplace Platforms

What exactly is it?

The rental market is an internet-based marketplace that allows individuals or businesses to lease different kinds of products from one another or through the platform itself.

Why should you invest in it?

The value of the sharing economy in the world was $15 billion U.S. dollars in 2014 and the number is projected to grow up to 335 billion U.S. dollars by 2025. Renting marketplaces are one of the major components in the shared economy.

A dramatic increase on the share economy’s value is due to immense advantages it provides to individuals like the ability to afford.

In reality, about 70 percent of millennials and Gen Z would rather rent to purchasing. However many people view renting out their older items as an excellent opportunity to earn a few money.

What this could mean for entrepreneurs alike, is that stepping into the rental industry can be extremely profitable over the long term.

A few of the most popular rental business ideas that you could consider starting are:

  • Vehicle Rental
  • Vacation Rental
  • Equipment Rental
  • Furniture Rental
  • Storage Rental

Business and Revenue Model of Online Rental Marketplace

  • A P2P (peer-to-peer) Marketplace Business Model
  • A B2C (business-to-customer) Business Model
  • A B2B (business-to-business) Business Model
  • Commission Based Revenue Model
  • Listing Charges Model
  • Subscription Based Revenue Model

Key Players in Online Rental Marketplace

  • Airbnb (Vacation Rental Platform)
  • Lyft (Car Rental Platform)
  • Click&Boat (Boat Rental Platform)

Interested in Building an Online Car Rental Marketplace Like Lyft?

The market for car rentals is expected to reach $139.65 billion before 2027, up from $92.02 billion by 2021 with a CAGR of over 7 percent investing in the development of the car rental marketplace by entrepreneurs could be a smart choice.

A U.S ride-hailing service based in the United States, Lyft is one of the major players in the car rental online market. Car rental services offered provided by Lyft is similar to conventional car rental businesses.

In order to help you create an identical platform as Lyft that offers services like car rentals and car rental, here’s a complete overview of how to build the Lyft company’s business plan and its revenue models. Find out how it functions and earns money.

2. Online Food Ordering and Delivery Marketplace Platforms

What exactly is it?

Food order and delivery market is an internet marketplace where restaurants can sign up themselves and publish their menus. order and delivery menus and customers can place orders online to receive their preferred food delivered to their doorsteps.

Why should you invest in it?

The food delivery industry online has witnessed an enormous demand, particularly during the COVID-19 epidemic. The worldwide revenue of this sector is expected to be at an rise of 10.01 percent and resulting in a predicted total of $449,292M in 2024.In actual fact, (A Dutch-based online food delivery service) has seen the highest increase in revenue in the global online marketplace market.

What this signifies is an opportunity for entrepreneurs considering launching with an internet-based food delivery business.

There are numerous amazing business concepts in relation to food delivery and ordering.
  • School Lunch Ordering and Delivery
  • Airport Food Ordering and Delivery
  • Hospital Food Ordering and Delivery
  • Office Food Ordering and Delivery

Business and Revenue Model of Food Ordering and Delivery Marketplace

  • The Order Only Model
  • The Order and Delivery Model
  • The Fully Integrated Model
  • Commission Based Revenue Model
  • Subscription Based Revenue Model
  • Service Based Revenue Model
  • Advertising Revenue Model

Key Players in Online Food Ordering and Delivery Marketplace

  • Doordash
  • UberEats
  • Zomato
  • AtYourGate

Interested in Building an Online Food Delivery Marketplace Like Door Dash?

In the wake of Doo rDash leading the delivery of food industry within the USA with 55% of the market which is why it’s no surprise that entrepreneurs are keen on creating a platform similar to Door Dash.

In this regard, it’s essential for entrepreneurs to look into the way DoorDash operates and the tactics it employs to generate income. To help you for you, we’ve put together a post about how to use the Door Dash company and its revenue strategy to help you begin your journey.

3. Online Grocery Delivery Marketplace Platforms

What exactly is it?

A grocery delivery marketplace online can be a brick-and-mortar grocery store or grocery store which allows order-to-delivery online, or an eCommerce service that is a stand-alone offering items for grocery shopping that you can order on the internet.

Why should you invest in it?

The U.S online market for groceries produced sales of 95.8 billion U.S. dollars in the year 2020. This figure is projected to grow to 187.7 billion U.S. dollars by 2024.

As with food delivery and ordering platforms Online grocery marketplaces have seen a huge growth particularly during the epidemic. In reality the online marketplace for groceries is among the fastest-growing sectors.

The outbreak caused people to purchase their groceries on the internet. Because the virus is likely to last it is likely that people will continue to shop online on food stores in the coming years as well.

Business and Revenue Model of Online Grocery Delivery Marketplace

  • Hyperlocal Grocery Business Model
  • Inventory Business Model
  • Omnichannel Business Model
  • Multi-Vendor Grocery Business Model
  • Commission Based Revenue Model
  • Vendor Subscription Revenue Model
  • Advertising Revenue Model

Key Players in Online Grocery Delivery Marketplace

  • AmazonFresh
  • FreshDirect
  • Walmart
  • Instacart
  • Peapod

Interested in Building an Online Grocery Delivery Marketplace Like InstaShop?

We have today many apps for grocery delivery that allow us to have groceries delivered to our doorsteps at the touch of one button. If you’re looking for the inspiration to create an app on your own InstaShop can be a great illustration to emulate.

In a short amount of time, it made it to the top of the list by providing groceries to the doorsteps of clients within under 30 minutes.

When it comes to creating an online delivery of groceries service such as InstaShop there’s plenty of work to complete for a successful start , starting with deciding on the business model and what features to be included.

To help you avoid this burden, we’ve created an extensive guide about how to create an app similar to InstaShop which covers all the bases to get you started now.

4. Online Fitness Marketplace Platforms

What exactly is it?

A fitness marketplace functions as an online platform that connects students and fitness trainers to reach their fitness goals online.

Why should you invest in it?

The global market for fitness online is expected to reach USD 49.17 billion in 2027 from USD 5.5 billion in 2019.

If we look at the old-fashioned way of life people, they must go to fitness centers in order to benefit from their facilities. However, due to the pandemic fitness centers were closed for a long time.

To stay afloat and continue to provide fitness services to the general public Many fitness centers have embraced the an entirely new standard. That is, they have entered the internet-based marketplace, which allows them connect with those who need fitness-related services via apps or websites.

Although the fitness market is the most recent trend in digital services but it’s also one of the lucrative businesses that requires little expenditure.

Business and Revenue Model of Online Fitness Marketplace

  • Subscription Based Revenue Model
  • Pay-as-You-Go Business Model

Key Players in Online Fitness Marketplace

  • TrainHeroic
  • SugarWOD
  • Cult

5. Online Travel Activity Booking Marketplace Platforms

What exactly is it?

Marketplaces for booking travel activities online platforms allow travelers to explore local attractions and activities , and reserve the ones they are interested prior to their visit to maximize the enjoyment of their vacation. In addition it serves as the opportunity for both vendors and agents to promote their products to a wider public.

Why should you invest in it?

According to Rezdy information, about 40 percent of all tour or activity reservations are made on the internet. The world’s online travel market reached USD 396.08 Billion in 2020 and is predicted to rise to USD 690.71 Billion by 2026.

It is evident how the marketplace for travel is massive. It also indicates intense competition in the market with major players such as Make My Trip and Expedia which are difficult to beat as a start-up.

However the booking of travel activities market is not as competitive, but it has immense potential since people don’t only visit for leisure but also to enjoy adventures. Thus, the idea of launching a travel activity marketplace where customers can make reservations for travel activities prior to traveling to their destination is a profitable business concept.

Business and Revenue Model of Travel Activity Booking Marketplace

  • Commission Based Revenue Model
  • Subscription Revenue Model (Business Listing)
  • Advertisement Revenue Model

Key Players in Travel Activity Booking Marketplace

  • Viator
  • Klook

6. Online Service Marketplace Platforms

What exactly is it?

A marketplace for services online allows the sale and purchase of services between service providers and buyers. They can fall into diverse niches like plumbing services, salons and professional web design and many more.

Why should you invest in it?

The industry of services is massive and is worth 10 trillion dollars within the US alone. There are many other arguments for why a marketplace for services is a fantastic business concept. One of the most important is that there is no need to control the inventory. The service you choose to use will create your inventory.

Although there is a lot of competition in the services sector however, you can outwit it by making the purchase of services easy, cost-effective and speedier.

Business and Revenue Model of Online Service Marketplace

  • Commission Based Revenue Model
  • Membership or Subscription Revenue Model
  • Advertising Revenue Model
  • Listing Fee Model

Key Players in Online Service Marketplace

  • Fiverr
  • Upwork
  • Thumbtack
  • Urban Clap

Interested in Building an Online Service Marketplace Like TaskRabbit?

TaskRabbit is an application which connects service companies in the local area and those who require immediate assistance in performing chores such as house cleaning, TV mounting home repairs, and so on.).

In 2008, TaskRabbit was founded. TaskRabbit has grown to more than 70 metropolitan regions across the world: in the USA, UK, Germany, France, Canada and Spain.

So, it’s no wonder that entrepreneurs who are looking to invest into an online marketplace for service development will find TaskRabbit the perfect model take as a model.

If you’re among those, here’s a description of the TaskRabbit’s revenue and business model to assist you in starting your journey.

7. Telehealth and Telemedicine Marketplace Platforms

What exactly is it?

Telehealth and telemedicine marketplaces allow people to look into options for telemedicine in their vicinity or in a particular area to make an appointment for consultations via telemedicine.

Why should you invest in it?

The global telehealth market was valued at US$ 38.7 billion as of 2020, and it is predicted to reach the sum of USD 191.7 billion in 2025 and at CAGR of 37.7 percent.

It is a given that the pandemic has heightened the burden on hospitals as well as healthcare professionals alike like never before. To accommodate the needs of all patients Telehealth comes to the rescue of the healthcare sector – and also an essential solution to stop this spread disease.

Telehealth helps reduce the burden on hospitals to a greater degree through empowering patients to book online appointments and consultations with a physician. In actual fact, Teladoc reported a 60% increase for the volume of consultations online.

Since telehealth has grown into an integral aspect of healthcare that is why starting a telehealth and the telemedicine industry could be an excellent investment over the long haul.

Business and Revenue Model of Telehealth and Telemedicine Marketplace

  • Access-based Business Model
  • Accountable Care Organizations (ACOs) Business Model
  • Commission Business Revenue Model
  • Advertisement Revenue Model

Key Players in Telehealth and Telemedicine Marketplace

  • Teladoc
  • Doctor on Demand

8. Online Learning Marketplace Platforms

What exactly is it?

Also called eLearning An online learning marketplace lets learners access online courses offered by various providers. They can be based on membership but also offer the opportunity to all who are who is interested in online learning.

Why should you invest in it?

A new study shows that the eLearning market was valued at $144 billion in the year 2019 and is predicted to reach $374.3 billion in 2026 at an annual rate of 14.6 percent over the course between 2020-2026.

The online learning platform has experienced remarkable growth, particularly during the outbreak. The epidemic made universities, colleges schools, and businesses to embrace remote work and resulted in increasing use of online learning and eLearning platforms.

It’s also not a stretch to suggest that it’s the appropriate time to invest in online learning market development for entrepreneurs in 2022.

Business and Revenue Model of Online eLearning Marketplace

  • Subscription Revenue Model
  • Revenue Sharing Model
  • B2B Revenue Model
  • Pay Per Course model

Key Players in Online eLearning Marketplace

As Udemy is the world’s largest online e-learning marketplace, with more than 40 million customers and generating millions of dollars in revenue, take a look at the Udemy revenue and business model and find out how it operates and bring cash to the table.

9. Online eCommerce Marketplace Platforms

What exactly is it?

The eCommerce market is system which connects sellers and buyers, and empowers third-party sellers to market their merchandise on the platform and buyers to buy directly. Buyers can access items from different brands offered by many vendors that are through the platform.

Why should you invest in it?

The spread of the pandemic has accelerated the rise of eCommerce and has pushed shoppers to make purchases online.

According to Digital Commerce 360’s research, the most popular eCommerce platforms around the globe generated $2.67 trillion by 2020. the eCommerce marketplaces like Amazon, eBay, Alibaba and others, made up the majority of the world’s internet transactions by 2020.

These numbers are convincing enough to start your eCommerce marketplace by 2022.

  • Business and Revenue Model of Online eCommerce Marketplace

  • Business to Business (B2B) Business Model
  • Business to Consumer (B2C) Business Model
  • Consumer to Consumer (C2C) Business Model
  • Consumer to Business (C2B) Business Model
  • Listing Fee Model
  • Commission-Based Revenue Model
  • Advertising-Based Revenue Model
  • Freemium Model
  • Featured Ad Placement

Key Players in Online eCommerce Marketplace

With 159M customers and 19M sellers across the globe, eBay is one of the largest marketplaces worldwide, with its approach to business in comparison to its competitors. If you’re thinking of the launch of an eCommerce platform similar to eBay it is essential to look over eBay’s commercial and income model and know the way it functions to earn profit.

Learn What Brisk Logic Can Do for Your Business!

When you join hands with Brisk Logic, you get to leverage our BOT (Build-Operate-Transfer) engagement model exclusively designed for startups and entrepreneurs ready to build their software development teams for materializing their ideas.

Through our BOT model, we’ll assist you to deploy an offshore team of software development tech experts across the tech stack that your project requires including Developers of Laravel, Python developers and Flutter developers.

Being among the most renowned IT staff augmentation providers that we offer, we can meet the needs in IT staffing needs by providing end-to-end HR and administrative support. We can provide all services in one place like payroll as well as compliance. EOR and PEO for setting up an offshore team for software development at no cost.


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