The Meta Commerce
In the last few years, AR, augmented realities (AR) and 3-D visualizations have fundamentally changed the way brands and consumers interact. Today, e-commerce is just a few steps away from an even greater revolution, powered by the metaverse and the effects are already felt.
The metaverse, also known as Spatial Web/Web 3.0 is anticipated to not less than “eliminate any boundary between physical and digital objects we have in the present.’ While that might sound like science-fiction but the reality is that the technology that underpins these paradigm changes are used in daily life.
As AR visualizations, 3D models and immersive environments become more seamlessly integrated into daily life and more and more consumers and retailers discover the advantages they offer The rate for adoption of AR will increase.
This article will discuss the metaverse going to appear in the near future and how its evolution is already changing the way we shop online today.
- What Is The Metaverse?
- Why The Metaverse Matters For E-commerce?
- Wearable Tech Unlocks The Metaverse
- Implications For Businesses Today
- Integration of the existing 3D and AR technology and methods:
- How does eCommerce interplay with the Metaverse?
- However, what does this mean for eCommerce?
- E-commerce in Metaverse:
What Is The Metaverse?
The metaverse Spatial Web 3.0. Many names are used to refer to the same idea; however, whatever we name it What does it really mean?
Facebook President Mark Zuckerberg defines it like this: “You can think about the metaverse as an embodied internet, where instead of just viewing content – you are in it.”
Innovations and convergence in 3D, AR, VR, AI and 5G will create digital copies of the real world fully rendered in realistic virtual worlds, and also permitting us to overlay an artificial layer over reality.
In this manner, every item such as store or image, conversation, even a photograph – everything can be seamlessly integrated into the metaverse. It can also be layered with additional information or enhanced with 3D/AR or enhanced, explored and personalized in a digital space. In the words of Zuckerberg, the metaverse is the progression of the internet’s current experience.
It’s a virtual reality in which digital media and social networks, online gaming, augmented reality (AR) and virtual reality (VR) and cryptocurrency come together to enable virtual interaction between players.
The popularity of metaverse has increased lately, and this could be the result of the COVID-19 pandemic since a lot of people are working from home and also studying.
Why The Metaverse Matters For E-commerce?
If a paradigm shift is this large, it may be difficult to visualize the impact on the real world and apply examples. Let’s take a look at an example
When you dine at a house with a friend You are captivated by their brand new sofa. The AR glasses instantly show the brand name, the list of stores that carry its prices as well as delivery times, and much more.
By using the same glasses you are able to enter the digital counterpart of your home and can see an exact 3D representation of your sofa in your virtual living space that lets you explore it and see the way it appears from different angles. You can customize it in nearly every way you can imagine in terms of colour, dimensions, materials, etc. by moving your hands and inviting your companion to join you in the virtual space through their own glasses to see what their thoughts are.
You’re not sure then your glasses pop you similar sofas from various merchants, chosen by AI. You find the ideal sofa and pay with your smart wallet. You can purchase it instantly making the transaction secure without entering the card number or delivery address and never leaving your friends’ dining room table.
For retailers that are focused on maximizing their profits, this could appear like a long-term decision to save for the future But that’s an error.
A lot of what we have described above is already taking place.
Consumers are making use of AR to see furniture and other items at home in the course of their purchase process. 3D digital models help retailers to offer customers a more interactive experience when they shop as well as allow customers to modify products prior to purchasing.
Already, the benefits of online shopping are being realized for both parties. For consumers, it’s all about convenience, security and confidence when purchasing online.
Retailers are seeing savings in costs in addition to sustainability advantages as well as significant returns from their investment.
As we get closer to the realization of a metaverse, companies that don’t change will get in the slack.
Wearable Tech Unlocks The Metaverse
In July 2021 Zuckerberg, the CEO of Facebook Zuckerberg said that in 5 years, “we will effectively transition from people seeing us as primarily being a social media company to being a metaverse company.
In this context, and considering that hardware is the largest gap between present reality and the realised metaverse, it is evident the reason Facebook and major tech firms are investing much in wearable technology.
Brisk Logic estimates that “AR/VR devices will serve as the primary means for humans to connect to the Spatial Web, although form factor could evolve between AR spectacles or contact lenses, to tactile wearables…and beyond.
Facebook has confirmed that it will launch its Ray-Ban “smart glasses” in 2021. The glasses are being described as a step towards a connected augmented reality system and Apple’s AR glasses are expected to launch in about 12 to 24 months.
Microsoft, Google, Snap and many others are developing competing products. And with Silicon Valley so heavily invested in this field the direction in which we are heading is clear: a shift to mobiles as a gateway to a 2D Internet, but to an augmented reality that can be accessed via wearable devices.
Implications For Businesses Today
As we’ve observed, certain industries have already taken on 3D and AR visualizations as the norm, and users have been conditioned to accept these types of visualisations. The upcoming introduction of the next generation of wearables is sure to increase the use of these technologies as the metaverse becomes immersing itself in our daily lives.
It should also prompt companies to consider the things they can do now to be ahead of the competition. The benefits are obvious with significant profits on cost savings, positive impacts to their sustainability credentials by reducing inventory, fewer physical trips and less waste. While there isn’t a one-size-fits-all solution, however, there is a range of options to think about:
Develop 3D assets for use instances ranging from prototyping to marketing
Integration of the existing 3D and AR technology and methods:
The analysis of rich data collected through 3D/AR interactions
Finding customer-specific problems that can be eliminated using immersive and wearable technology
The way consumers behave continues to change along with the metaverse – consider the way that Web 2.0 drove mobile behaviours and also accelerated the growth of online shopping and social media – there’s no doubt that businesses must make investments now in order to be prepared.
How does eCommerce interplay with the Metaverse?
The way that consumers interact online is evolving. Generations younger than us are raised in a world where socializing and shopping with filters for social media as well as video games that engage in real-time, interactive content is an everyday way to spend time. As the years progress consumers’ behaviour is likely to shift towards the digital revolution. It’s only a matter of how long until the metaverse melds the real and virtual.
However, what does this mean for eCommerce?
It’s a fact physical barriers pose hindering companies, however, the metaverse could solve that issue.
Imagine you’re an individual and you require some boots since winter is coming to an end but the nearest store that has boots is far from your home. You don’t have time to travel there and so you decide to purchase one on the web. However, the virtual world is quite different. It will take the shop to you virtual exactly like you’re visiting the physical store in real life.
If people can benefit from the metaverse, it is possible for eCommerce to be worth hundreds of millions of dollars within the next 10 years in this metaverse Facebook.
To make money from it, one must believe that the metaverse is an opportunity to be aggressive in our marketing.
However, traditional marketing is not a good choice in this case. Instead, they could be able to employ strategies similar to virtual reality advertisements. For instance: a VR demo that explains all aspects of the product.Virtual reality experiences that are intended to educate while at the same time create interest for customers to your product.
In addition to VR experiences, virtual stores and exhibitions are other things that people should be aware of as the most important aspect for metaverse marketers is the extent to which they can connect physical stores to customers via virtual.
It’s like building an apparel store within Animal Crossing or making a 360-degree lookbook to ensure customers can look at the item exactly as they would in the store. For example the video game Afterworld: The Age of Tomorrow by Balenciaga, where they unveil its Fall 2021 Collection.
Apart from the changes to marketing strategies, more consumers are likely to value digital assets since the majority of their time is spent online. This is the best place to be aware of the NFTs, or non-fiduciary tokens (NFTs).
The token that is most used virtual ownership, which assists in the transfer of virtual assets between users. NFTs can be used to represent digital objects like music, art, gifs and videos, and as real objects like tickets to events in the real world and deeds for cars or legal documents, for example. A single NFT can only represent one object and possess one owner, but creators can create NFTs to represent the items they create.
There are a variety of uses for NFTs One that is used is to increase the earnings of creators. Let’s take the instance of digital art. It’s possible to get an image of the original artwork, however in the event that it’s represented by NFT, like physical objects, the copy is not worth as much like the actual one.
It is possible that we not be able to access the metaverse for the moment, as it’s still like an idea. This is one reason it’s difficult to imagine what the future of metaverse could appear. In addition, in order to immerse yourself in the metaverse, more technical resources are required.
However, it’s an acceptable practice to begin small and try things with VR. You can take your shop into the virtual realm. There’s nothing more to fear than being snubbed by the latest trends.
Normal e-commerce businesses will continue to operate independently. Instead, they’ll most likely be hosted on the metaverse as a 3D, VR-accessible shop. Flexible headless software systems will be essential in the metaverse e-commerce environment, as businesses will need to prepare their stores for a variety of different media and virtual formats.