Practices That Gives Results
When a Restaurant Group was building its latest concept, our company looked for help with more than just the look and feel of the restaurant. We design a crucial piece of the package: a new website.
Riffing off the new restaurant’s brand identity, we delivered an engaging website intended to enhance the customer experience and facilitate sales.
The process incorporated these five practices designed to establish a compelling web presence.
Best practice 1: Responsive design
Responsive design refers to design that scales to any environment. The desktop view shows the features of the website Rich content, including food photography of the restaurant’s. You can enjoy mouthwatering recipes, an accordion navigation system and downloadable meals.
Tablets layouts can be changed that allows for a slightly different design. To fit the screen, proportions The design is shifted by the mobile view It is also compatible with touchscreen navigation.
Text is formatted for maximum legibility, you don’t need to download the menu. It’s easy to share everything across platforms by clicking (or tapping) once. Facebook, Twitter, Foursquare, and Yelp
Best practice 2: A Mobile-First Design Approach
The traditional design model is flipped by a “mobile-first” approach to design. Design for the desktop computer is done first on the head and then bases The design should be responsive to mobile users.
The design can then be adapted to the needs of mobile users. Designed to be used on tablet or laptop/desktop devices. Additional features include downloadable menus, rich multimedia and other enhancements to further enhance the user experience.
Best practice 3: One-Step Content Management
One-step content management system that allows you to push updates across all devices Any new restaurant website should require simultaneous access. A mobile version was all you needed to access your website. You can manage any changes to this separately from those to the desktop Version.
Today’s best practices dictate that there is one point you can make to improve your website. Change once, and it cascades across all platforms. Even if you are not a third party manages your website content. This is a one-step process you will receive updates faster and more economically, without worrying about what you might forget.
Best practice 4: Instant Access To Social Media Platforms
Access to the most important social media platforms, including Yelp and Facebook, is easy Foursquare gives you instant access to reviews and shares, as well as check-ins.
The social sharing sites with device-appropriate links can be embedded. Restaurants are now tapping into the power of personal recommendations via apps, getting their name out to as many potential patrons possible–a win-win situation with the potential to multiply sales exponentially.
Best practice 5: Active Links
Active links enable restaurants and other eateries to facilitate customer behavior that is desirable, such as calling the restaurant or getting directions or making a reservation.
Despite widespread mobile usage, many restaurant websites don’t leverage the potential of smartphones and tablets. Customers who are searching for a place to eat right now have provided this feedback.
Active links to the restaurant’s phone number, GPS mapping applications or Sites and reservation sites such as OpenTable, the website of the restaurant design capitalizes on this market and converts hungry prospects into loyal customers as lifetime customers.