Top Methods For Prioritizing MVP Features-2022

According to the most recent research around 90% of new ventures are failed, which is a tragic reality. The reasons for their failure are much more obvious According to an analysis of CB Insights, a staggering 42% of all new startups fail to get off the ground due to misinterpreting the market’s needs.

Although it is true that estimating the demand of customers is something that should have been started at the beginning – MVP features prioritization and obtaining an initial proof-of-concept. Making the decision on MVP features can have a major impact on the success of entrepreneurial endeavors.

What are the specifications for your MVP?

 It is impossible to encompass every one of them, which is why it’s important to identify what features (MVP features) will be added to a test release of the software. In this article, we will explain how to classify and prioritize features of apps and provide an overview of the method of prioritizing features. Learn more about it!

What is MVP feature priority?

If you’re new to the field of software development, it is necessary to define the meaning of a minimum feasible product (MVP) before we can begin. An MVP is a rough and unfinished product that was created to determine the market’s acceptance and get funding from investors.

At the very minimum making an MVP and testing it before will save businesses a significant amount of money and time. If your product is praised by reviews, your audience could become early users.

To make the right impression on customers and other stakeholders The MVP features should clearly show the unique benefits of using it. Also, the minimum viable product must demonstrate the uniqueness of it that differentiates it from the competition. Prioritization of features is a method that assists in deciding on this fundamental feature.

It is obvious that the process of selecting the MVP features is about separating the essential functions from non-essential ones. In order to accomplish this, the team responsible for product development will need to know the most important criteria that guide the crucial choice.

The importance of feature startup prioritization

Why is it important to prioritize features in products? Why is it of immense significance, so that teams must use particular methods and approaches instead of doing it instinctively?

Here are a few reasons why you should think about creating an list of MVP features.

Ensure that your product is original

There is a good chance that a product similar to yours exists already, which means you could end up with the exact same product. Prioritizing features allows you to have a close at your competitors.

Ensure that your solution will be beneficial

To be sought-after Your product should aid users in solving their issues. The MVP feature’s prioritization process can help you identify your clients’ needs and adapt your offerings accordingly.

Reaping financial rewards

This objective is closely interconnected with the first one by providing customers with innovative solutions that will ultimately be responsible for exceptional financial results and also help you generate income.

Release of Accelerating App

The business world today is extremely competitive, and launching your product earlier will give your business an unmistakable edge over the competition. This is why proper feature prioritization can actually aid in catching up with your competitors and draw early adopters.

Determining your development timeline and budget

Implementing certain features might take longer than others which will impact the hourly rate of developers. Knowing the features you should prioritize within your application will allow you to define the timeline of your project and estimate the development budget.

How do you choose which MVP features?

What is the best way to prioritize the features of a product? Determining which features should be added or removed isn’t an easy decision and requires a deep knowledge of the industry. 

Below are the steps to follow for MVP priority of features.


1. Learn to get to know your customers

To determine the features that you want to include in your MVP you need to be aware of your target audience until you are able to create distinct user personas based on certain background demographics. This information will assist you in creating user-generated stories.

2. Recognize the issues

Once you have an idea of your target audience, think about the common challenges they face. What are the issues they face each day? Additionally, determine the ways your software solution can assist users in resolving these problems and make their lives easier.

3. Find out how they are meeting their needs

It might take some patience and time However, your prospective customers are finding new ways to solve their issues and overcome their problems. Knowing how they accomplish it will assist you in the selection of MVP features.

4. Examine your competition

Your competitors fall into two categories: Direct competitors comprise the main ones, while indirect competitors are also attracting an equal amount of potential customers. Examine what they have to offer and their weaknesses to determine the features you want to include in your MVP.

5. Be aware of your strengths

Then, determine what features (MVP features) make your product stand out from other products in the market. One small detail could affect the decision of your customers So don’t ignore aspects like the attractive design or a more user-friendly experience.


Domino’s Pizza app, for example, provides no-click ordering. An order is made automatically once you launch the app, which is their main advantage. You only need to click once to cancel the order, though.

6. Find a way to create an opportunity to offer value

You should think about the reasons your customers select your product over other alternatives. What are the distinctive features that no other app can offer? These are the characteristics you choose to display. Knowing the features that make your product unique in its own way, will aid in MVP feature selection.

The way you choose to go It is always logical to take into account your customer’s preferences when choosing one option over the other.

MVP feature prioritization models for prioritize


There is no standard regarding how to categorize features of software however there are a variety of techniques and methods used by developers to achieve this goal.

Here are the most effective techniques for prioritizing the features of a product.


1. Feature Priority Matrix

This simple tool can help you decide the features you should prioritize in your application. The matrix is divided into two axes and the factors that determine how the features are evaluated.

2. Feature Buckets

This is another method of categorizing that developers employ when deciding the best way to rank software features. The categories are referred to as buckets, and the features are divided into three major categories:

Customers’ requests:

The features which users had specifically asked for, such as the option to record on a video chat application.

Metric Movers:

These functions will improve the metrics of your app like customer satisfaction, user engagement and revenue. The bucket that you choose to put in will have the most beneficial features and should be filled out correctly.


Small, but appealing features, like special stickers or Emojis.

3. MosCoW Matrix

This model is often employed to prioritize MVP features. Like the previous models it breaks down the features of the product into subcategories logically:

4. Kano model

The approach is based on user input to prioritize the features of a product on an MVP. The attributes it defines to define the MVP feature.

Threshold features – they guarantee the functionality of your application and are the ones that are most desired by users.

Performance: The features mentioned above aren’t compulsory but they can significantly enhance the user experience.

In order to apply this model, you’ll have to conduct several surveys of your customers as well as do some research. These findings will allow you to use Kano’s Kano method and prioritize the elements that comprise your MVP. You must ensure that you have implemented all the essential threshold functionalities along with certain of the exciting and performance features. Be sure to exclude the elements that trigger frustration and discontent.

5. Relative Weighting Prioritization

This technique makes use of the combination of two earlier methods to establish the significance of each MVP feature. The value is determined numerically so that the development team has immediate insight into the exact importance of each feature.

6. Numerical Assignment 

This method divides features into categories according to their importance. The features may be of high, moderate, or low priority. A number will be assigned for each one.

For example, number one will be given to highly valuable features, while number 2 will be assigned to features of moderate value, and the third is for features that have the least importance.

7. Bubble Sort Method

This technique involves comparing functions and deciding which ones are of the highest priority. To accomplish this, features are outlined and then compared in pairs. The process is repeated until then, the ones with the greatest impact will be at on top, just like bubbles in soda drinks.

8. Effort and Impact

This method evaluates features’ priority by evaluating the importance and complexity of every feature. The features are evaluated by determining the relationship between how challenging it would be to implement them and the benefits they are expected to provide.

The issues are classified into development complexity risk, and expenses for finance, and their value is analyzed from both business and client perspectives.

9. Opportunity Scoring

This is an interactive approach that includes reaching out to potential customers and asking them to tell you what features they would love to have in your application. After that, users are asked to assess their experience with the same features in applications they already use. After conducting this survey, you’ll receive a listing of the high and low-impact functions and will be able to decide which ones to prioritize.

10. Speed Boat Technique

It is a method of collaboration using the metaphor of a boat: developers imagine their work as a boat that they collectively navigate through the turbulent waters. This ‘boat’ will be guided towards an ‘island’ i.e. an MVP release and the MVP features are considered as anchors that might be a hindrance to the journey or create a ‘wind in sails which could make it more successful. This process involves some brainstorming and feedback.

11. User Story Mapping

This is among the most widely used methods to classify MVP features. It’s also among the most effective ones since it is inclusive of all people who are involved in the product. To identify the top and lowest priority MVP features, they attempt to imagine how the customers will navigate the app.

They begin with defining the goal of the user like booking a hotel using an app for tourists. This is then divided into smaller steps: selecting the best hotel, providing the user’s details, and requesting the transfer, i.e. Each step is written out as a story for the user: “As a user (User type), I want to (step), so that (value)”.

Once this is completed after that, the team creates user stories based on their objectives and importance. This helps determine the features that should be to be included within this MVP and which should be included in the next version of the product.

To conclude

The wide array of options could leave you overwhelmed however, you don’t need to employ every one of them to be effective. Whatever method you decide to use ensure that your users are the primary focus since their acceptance will determine your MVP performance. You must ensure that your evaluation of MVP features is not skewed and incorporate different individuals in the Brisk Logic team that will offer a wider perspective.


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