Unpacking Google Ads: 10 Swift Facts on Google's Role in Marketing

1. AdWords to Ads

[{"selector":"#anim-472e97bd-3028-46b9-a57a-af44f7d2249a","keyframes":{"opacity":[0,1]},"delay":700,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3a803de3-93f9-4aab-835f-402a54958d05","keyframes":{"transform":["translate3d(-121.25985%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e4ddeb85-8c4e-46ac-8b35-aa32679f5350","keyframes":{"opacity":[0,1]},"delay":700,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4fea0979-5117-4736-aaaa-feb177a9c4b7","keyframes":{"transform":["translate3d(-113.19018%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4df30896-76b5-4457-99a9-4126b8931ce8","keyframes":{"opacity":[0,1]},"delay":700,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-821050ba-203c-468a-aa84-0ed7348294d1","keyframes":{"transform":["translate3d(-117.94021%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cee890fc-256e-4bd4-98e4-e323ceaa5f3c","keyframes":{"opacity":[0,1]},"delay":700,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-aa929c04-9d2a-4c10-8253-b468e0725f34","keyframes":{"transform":["translate3d(-113.19018%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ee09a534-5d8d-4de8-8c0f-a90635eb8aea [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-4.132823466914276%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}]

2. PPC Model

[{"selector":"#anim-522bd692-61a0-4601-903d-d14a7eb02f09 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-14.546240713151%, 0, 0) translate(-20.491803278688526%, -20.49180214829339%) scale(1.4098360655737705)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] [{"selector":"#anim-70faac5e-1e07-4a50-afe0-7d576f0fbbc2","keyframes":{"opacity":[0,1]},"delay":700,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e8973335-f8a9-4caf-910e-fc98c66b2707","keyframes":{"transform":["translate3d(-112.46376%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2371e305-675f-4bf3-9daa-bdcf4360915b","keyframes":{"opacity":[0,1]},"delay":700,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-615502ea-f55e-4fe0-a8c3-e7e5bf778993","keyframes":{"transform":["translate3d(-120.86614%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3355c56c-7347-4ba3-a122-3210f1294310","keyframes":{"opacity":[0,1]},"delay":700,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ec5faae7-d512-4b5e-b7a6-9f9c11f7cc23","keyframes":{"transform":["translate3d(-112.46376%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c2edf308-2d6e-4677-9213-3abb7a56e20c","keyframes":{"opacity":[0,1]},"delay":700,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-06955dd2-6126-41ae-8362-a845b0039c1a","keyframes":{"transform":["translate3d(-116.30769%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

3. Search Ads

[{"selector":"#anim-02c4d2fb-b395-4c03-84a3-ef137624a37d [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-7.190635199605013%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] [{"selector":"#anim-ebc61af7-6ec8-4262-ba8b-1ecb450fcd06","keyframes":{"opacity":[0,1]},"delay":700,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-88b9ccda-1e3b-4f60-b08f-2f61835e99b2","keyframes":{"transform":["translate3d(-112.91291%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4edc197a-37c2-4c44-8fd5-2c04bd114df8","keyframes":{"opacity":[0,1]},"delay":700,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-05250e60-77b0-497e-9edc-bd61e80c7816","keyframes":{"transform":["translate3d(-120.86614%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6f228bca-b7d7-46b5-a245-847a9179c17e","keyframes":{"opacity":[0,1]},"delay":700,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5daa6941-eb72-4657-89bf-e7c1bc565734","keyframes":{"transform":["translate3d(-112.91291%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-55b54ed0-0e08-43a0-8b29-1cb30a5062a6","keyframes":{"opacity":[0,1]},"delay":700,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-32970b76-fda2-4732-aa1d-4fa9a571181c","keyframes":{"transform":["translate3d(-116.77215%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

4. Display Network

[{"selector":"#anim-b2aec484-cf8c-4182-aff4-999a2dafa3b1 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-18.631549410685743%, 0, 0) translate(-21.36752136752137%, -21.367519842141522%) scale(1.4273504273504274)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] [{"selector":"#anim-26158a8f-2c13-4086-87ae-8887bc9af3d5","keyframes":{"opacity":[0,1]},"delay":700,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-45dd6c9c-a5b7-4e2c-a3a8-fc7de2cc7676","keyframes":{"transform":["translate3d(-112.91291%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-83d5fe8d-b6e9-41e3-81be-3d6ac06a88d1","keyframes":{"opacity":[0,1]},"delay":700,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b17b7c98-5879-4297-abf9-98b26a16f3c3","keyframes":{"transform":["translate3d(-120.86614%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5bf0daca-5564-4742-b294-53ea9636b62f","keyframes":{"opacity":[0,1]},"delay":700,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8f96ecb4-bcb0-4a39-907b-8d29ffa4e1b9","keyframes":{"transform":["translate3d(-112.91291%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-049e234f-3355-43b1-b048-15014fb7802d","keyframes":{"opacity":[0,1]},"delay":700,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d2f6add8-9b55-4abc-a443-d1d3a2b89002","keyframes":{"transform":["translate3d(-116.77215%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

5. Location Targeting

[{"selector":"#anim-8d0ddeee-4735-46a0-8354-c1990d0d3936 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-3.283928403658472%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] [{"selector":"#anim-71c11fbf-a6a2-4734-b710-eab375fe8a35","keyframes":{"opacity":[0,1]},"delay":700,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4a7e9ca3-9310-400f-8e04-44e875bd545b","keyframes":{"transform":["translate3d(-107.90961%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b1e6645b-58ae-4158-b892-c4c10b7399fa","keyframes":{"opacity":[0,1]},"delay":700,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-49a093fb-1450-4bc3-9a9d-db1aec642f9c","keyframes":{"transform":["translate3d(-112.92517%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-294e5cc9-fc2a-4e84-9583-66533303be6d","keyframes":{"opacity":[0,1]},"delay":700,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-14b5c949-b762-4563-ade5-16f5eea31c66","keyframes":{"transform":["translate3d(-107.90961%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bf521965-15ac-4d1b-b24f-5136dd3c6bf3","keyframes":{"opacity":[0,1]},"delay":700,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-58e4eabf-b904-4dd4-9160-7924e3ec72c4","keyframes":{"transform":["translate3d(-111.34328%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

6. Remarketing

[{"selector":"#anim-5a5237f3-f2f6-4a0b-9a0e-aaeb5a771613 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-7.802197546143168%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] [{"selector":"#anim-fa7f70b0-dd15-4bf6-a810-b73bb50fc0fd","keyframes":{"opacity":[0,1]},"delay":700,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a981ba1f-4a95-4808-af0d-91dd5ceb4d49","keyframes":{"transform":["translate3d(-107.75624%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-dfc0280c-b00c-4627-a2eb-7957509f77b1","keyframes":{"opacity":[0,1]},"delay":700,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1692a90b-bf2a-4107-8e01-5e48279515a4","keyframes":{"transform":["translate3d(-111.39456%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f08d59b4-7ec5-4b08-82b6-7ce3a8cae58d","keyframes":{"opacity":[0,1]},"delay":700,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-294ca2e9-4d2f-4e91-955e-a44fd7404845","keyframes":{"transform":["translate3d(-107.75624%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fa8e8711-5bf1-4f9a-bfe1-906b5c716e9d","keyframes":{"opacity":[0,1]},"delay":700,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8914a1bb-d152-48ac-8d50-fbe322a43d71","keyframes":{"transform":["translate3d(-109.57143%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

7. Shopping Ads

[{"selector":"#anim-138014b5-9e2e-4170-812e-fb4f8a5e73ef [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-15.604395092286346%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] [{"selector":"#anim-bb14c38d-049f-49bf-a0c3-32706ebae9c0","keyframes":{"opacity":[0,1]},"delay":700,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b1bfc414-36c7-4d0a-a657-6ac31a73493e","keyframes":{"transform":["translate3d(-107.75624%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-22d38e7a-7f68-42da-8e47-9496df8e8df8","keyframes":{"opacity":[0,1]},"delay":700,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d2585b28-a4f4-4838-a264-f005a8b42664","keyframes":{"transform":["translate3d(-113.26531%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-71943a83-b4ce-4534-8636-5b4f03aaddc6","keyframes":{"opacity":[0,1]},"delay":700,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fc3469bb-0da8-44e7-9593-132e8ded7ce7","keyframes":{"transform":["translate3d(-107.75624%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e5ac6c0b-db64-4737-b0ab-63a733467b6a","keyframes":{"opacity":[0,1]},"delay":700,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-40aa5fc3-08da-4a49-ac27-312c7b860720","keyframes":{"transform":["translate3d(-111.14286%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

8. Ad Ranking

[{"selector":"#anim-1602cb52-8e8e-4411-a99d-1a8692c76681 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-12.499999772451451%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] [{"selector":"#anim-72843a07-9aa3-411c-9939-1b3dfb12ce2f","keyframes":{"opacity":[0,1]},"delay":700,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3be3275a-5d5f-47cf-886a-616e6a5eb3de","keyframes":{"transform":["translate3d(-107.75624%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d91e20cb-c134-44e6-938c-e66edfaa8ab4","keyframes":{"opacity":[0,1]},"delay":700,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-217009a3-f67b-4b8a-bf75-f5607840bca0","keyframes":{"transform":["translate3d(-111.22449%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1a55c8dc-4c68-4540-932a-bceeaadfa737","keyframes":{"opacity":[0,1]},"delay":700,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-74bd91a5-2faf-494e-ad79-e768ef575d08","keyframes":{"transform":["translate3d(-107.75624%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0ac2f841-85f1-408e-be1e-34a2ccd45fd5","keyframes":{"opacity":[0,1]},"delay":700,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f581f8e5-6b59-4bee-9c4d-82d59d885a96","keyframes":{"transform":["translate3d(-109.42857%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

9. Quality Score

[{"selector":"#anim-07d7071f-5f9e-4b26-877c-d3cc8943dc4b [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-9.754656195733928%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] [{"selector":"#anim-f9011f4d-6faa-40f1-add8-bf0d3d33b0a9","keyframes":{"opacity":[0,1]},"delay":700,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d173886a-b745-4742-83d0-de8105d2ab1e","keyframes":{"transform":["translate3d(-107.75624%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5fd9eaa9-656f-4ae3-acdb-b106b47b5614","keyframes":{"opacity":[0,1]},"delay":700,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1a64c4b6-4b2c-42ba-aa20-b619f886ae66","keyframes":{"transform":["translate3d(-112.24489%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e0e53514-a946-4077-8e78-622200847d31","keyframes":{"opacity":[0,1]},"delay":700,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fb1d7599-bf2f-471c-aeeb-8938a2e1ff12","keyframes":{"transform":["translate3d(-107.75624%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-449099ae-c4de-4ce4-bdc0-06875e18a7e7","keyframes":{"opacity":[0,1]},"delay":700,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6f0cbd36-66a6-4489-8184-d67aa924cbd4","keyframes":{"transform":["translate3d(-110.43478%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

10. Analytics Integration

[{"selector":"#anim-1e86ae17-6d6b-4d51-b56e-fed0f8714ff5 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-0.042264622363187204%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] [{"selector":"#anim-ee47d842-129d-46a7-8c8f-52a3d204f440","keyframes":{"opacity":[0,1]},"delay":700,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a2d9ee31-5daa-4fad-877c-56dae61b7c2c","keyframes":{"transform":["translate3d(-107.75624%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-caad6291-ae0b-46a0-9aa7-b5ddd727b7f0","keyframes":{"opacity":[0,1]},"delay":700,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5b543048-e293-4d81-b70c-4f3dadaf00cd","keyframes":{"transform":["translate3d(-110.81871%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8066431b-2605-49a6-87a0-b8a607808fff","keyframes":{"opacity":[0,1]},"delay":700,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-033721db-a485-40c2-9630-df2c76a36e2f","keyframes":{"transform":["translate3d(-107.75624%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9e73e6f7-f57c-4d14-849c-667a4527647c","keyframes":{"opacity":[0,1]},"delay":700,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-19f054d4-d8c6-43e7-a4c6-b37794d0f132","keyframes":{"transform":["translate3d(-111.21212%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Learn more

Unpacking Google Ads: 10 Swift Facts on Google's Role in Marketing

By:- Karam

23 June 2023

1. AdWords to Ads

Google AdWords, launched in 2000, was rebranded to Google Ads in 2018.

2. PPC Model

Google Ads primarily follows a Pay-Per-Click (PPC) model, charging advertisers when users click their ads.

3. Search Ads

Google's Search Ads appear on search results pages, targeting keywords specified by advertisers.

4. Display Network

Google's Display Network shows ads on millions of websites, reaching over 90% of internet users worldwide.

5. Location Targeting

Google Ads offers location targeting, allowing businesses to focus their campaigns on specific geographic areas.

6. Remarketing

Google Ads' remarketing allows advertisers to target users who have previously interacted with their website or app.

7. Shopping Ads

Shopping Ads display products directly in search results, complete with images and prices.

8. Ad Ranking

Google ranks ads based on a combination of bid amount, ad relevance, and landing page experience.

9. Quality Score

Google rates advertisers' Quality Score on keyword relevance, landing page quality, and historical ad performance.

10. Analytics Integration

Google Ads can be integrated with Google Analytics to provide in-depth campaign performance insights.