Unpacking Google Ads:
10 Swift Facts on Google's Role in Marketing
23 June 2023
1. AdWords to Ads
Google AdWords, launched in 2000, was rebranded to Google Ads in 2018.
2. PPC Model
Google Ads primarily follows a Pay-Per-Click (PPC) model, charging advertisers when users click their ads.
3. Search Ads
Google's Search Ads appear on search results pages, targeting keywords specified by advertisers.
4. Display Network
Google's Display Network shows ads on millions of websites, reaching over 90% of internet users worldwide.
5. Location Targeting
Google Ads offers location targeting, allowing businesses to focus their campaigns on specific geographic areas.
Google Ads' remarketing allows advertisers to target users who have previously interacted with their website or app.
7. Shopping Ads
Shopping Ads display products directly in search results, complete with images and prices.
8. Ad Ranking
Google ranks ads based on a combination of bid amount, ad relevance, and landing page experience.
9. Quality Score
Google rates advertisers' Quality Score on keyword relevance, landing page quality, and historical ad performance.
10. Analytics Integration
Google Ads can be integrated with Google Analytics to provide in-depth campaign performance insights.