What are the Types of Ecommerce Retail Models?

Ecommerce Retail Models for business are on the rise. The volume of retail sales online continues to increase exponentially, each year. But, not every online retail model is created equal. Some are compatible with certain items, while some offer everyday conveniences. For businesses looking to grow their online retail operations choosing the right strategy is essential. 

While traditional models function well, consumer preferences continue to change. Both B2B and B2C models are constantly evolving their strategies and marketing tactics as consumers become more sophisticated. With the popularity of online shopping, It’s becoming increasingly difficult to convert customers into loyal customers. The method you promote your product is still crucial. To be successful in Ecommerce Retail Models it’s equally important for you to let your customers purchase on the internet today. 

What is an E-commerce Retail Model? 

Ecommerce Retail Models that online require the presence of a website from both physical and digital businesses. If the business has been operating as a physically-based store for a short time, its presence online will help to build its image. For startups looking to gain a percentage of the market, they’ll have to advertise and develop innovative methods to promote their products. 

There’s a myriad of options to increase the sales of online retailers and boost your company’s revenues. The company’s focus is B2B, C2C, B2C sales, or C2B the way they promote their products and generate leads will depend on the products they offer. 

The Retail Models of E-commerce that are Currently Thriving 

B2C and B2B are the most widely used Ecommerce Retail Models . It involves promoting your product to other companies or directly to customers. It makes use of a variety of marketing channels, however, it is necessary to frame the product to meet the needs of the target buyer. Yet newer models continue to appear on the market, and businesses must be able to adjust. 

The most innovative eCommerce models 

Drop shipping, as well as D2C (direct to the consumer), are two newer models that aid companies in disrupting the current system. In particular, D2C models have prospered in recent years. Similar to drop shipping, however, in this instance the product is directly from the manufacturer or manufacturer. Drop shipping occurs when the business serves as a middleman in the buying cycle. 

The classic B2B, as well as B2C models, are still in demand. 

Direct marketing channels are the most effective Ecommerce Retail Models .Through email, social media and digital marketing, businesses continue to create leads. To turn them into loyal customers is an efficient Ecommerce Retail Models . Out of all channels, email is the most effective method for increasing conversion rates. 

How do you assess the efficacy of your Ecommerce Retail Models ?

The rate at which visitors convert into customers is the method you use to measure the success of your online retail model. If you’re attempting to enter the B2B and D2C models, it’s essential to monitor the conversion rate from leads to customers. If you’re using emails for marketing, you’ll have to monitor the open rate and click-through rate. 

Retail models are dependent on the customers you intend to serve. As more and more customers become more sophisticated consumers, you’ll have to update your e-commerce model to keep pace with the changing demands. 

Is there any importance to it?

The best e-commerce model for your business is dependent on your potential customers. B2C or B2B models continue to power the majority of the e-commerce industry. It’s important to remember that consumers expect transparency and accountability from companies. Purchasing products from suppliers who aren’t aware of their company’s ethical standards and values is no longer a choice. Customers may begin searching for different suppliers.  

In terms of e-commerce, everything is dependent on remaining connected by your buyers. As the market continues to change, you’ll have to come up with new methods to offer innovative solutions to customers. The art of creating engaging and rich marketing campaigns is still essential. It’s equally important to meet the needs of customers over any design or a catchy slogan. 

Four Traditional Types of Ecommerce Retail Models

ecommerce retail models


If you’re launching an e-commerce business, you’re likely to be in some of these categories. Each one has its advantages and drawbacks, and a lot of businesses operate in multiple of these categories at the same time. 

Understanding the category in which your big idea is in can help you think more imaginatively about what your possibilities and challenges could be. 

B2C  (Business to Consumer) 

B2C companies offer their services to the end-user. It is the B2C method is by far the most popular business model, but there are many different approaches within this category. 

Whatever you purchase in an online shop as consumer-like clothing or household goods, entertainment is made as part of the B2C transaction. 

The process of deciding on the process of making a B2C purchase is much less than that of a business-to-business (B2B) acquisition, especially when the item is of a lower value. 

B2B (Business to Business) 

In the B2B commercial model of business, a company sells their product or services to a different business. Sometimes, the buyer is the consumer, but usually, the buyer resells the product or service to the buyer. 

B2B transactions typically have the longest sales cycles, however, they also have higher-order value and more regular purchases. 

The most recent B2B pioneers have created a niche for their own by replacing order sheets and catalogues with e-commerce storefronts, and improved marketing in specific markets.

C2B (Consumer to Business)

C2B businesses permit people to sell their goods and services to businesses.In this model of e-commerce, the site could allow customers to list the tasks they would like to finish and let businesses offer to bid on the project. Affiliate marketing services could be considered to be C2B. Elance (now Upwork) was the first to innovate in this type of model, helping businesses to hire freelancers. 

The C2B E-commerce model’s competitive advantage is in the pricing of items and services. This method gives consumers the ability to set their own price or even have businesses directly compete to meet their demands. Innovative innovators have used this method to connect businesses with social media influencers in order to promote their products.

C2C  (Consumer to Consumer)

C2C business, also known as a marketplace , connects consumers C2C business is also known as an online marketplace connects users to trade items and services. They usually earn their revenue by charging fees for listing or transaction. 

Businesses on the internet such as Craigslist and eBay were the first to adopt this model during the first times of internet. 

C2C companies can gain from self-driven growth of enthusiastic buyers and sellers however, they face significant challenges in terms of quality control and maintenance. 

Ecommerce Innovation: Five Value Delivery Methods

five value delivery methods

If your company’s model is a vehicle, then your value-added delivery method can be described as the motor. 

This is the exciting part and where you will discover your unique edge. What are you going to do to compete and develop an e-commerce business that is worth sharing? 

Here are some of the most popular strategies used by market disruptors and leaders in the industry.

D2C is Direct to Consumer: 

By eliminating the middleman the new generation of consumer brands has built strong followings and rapid growth. Online retailers such as Warby Parker and Casper set the bar for vertical disruption. However, companies such as Glossier are providing us with examples of how D2C can remain an area of growth and innovation.

There are two types of labels:

  • Private label
  • White label

“White Label “white label” is to add your brand name and logo to the generic product you purchase from the distributor. 

Private labeling is when the retailer contracts with the services of a manufacturer to develop an original product to market exclusively. By using private labeling and white labeling, you’ll keep your costs low in design and production , and seek out the latest in both marketing and technology.


In a wholesale model retail stores offer their products in bulk for the price of a discount. The practice of wholesale is usually an B2B practice, however many retailers have made it available to consumers with a tight budget in the B2C context.

Drop shipping: 

One of the fastest-growing methods of selling online is drop shipping. Typically, drop shippers sell and sell products supplied by a third party supplier, such as Ali Express or Print ful. Drop shippers serve as a middleman in connecting buyers with manufacturers. Tools that are easy to use enable Big Commerce customers to integrate inventory from suppliers across the globe to their online storefronts.

Subscription service: 

Since as in the beginning in the 1600s publishing houses in England utilized a subscription model that allowed them to send out books every month to their faithful customers. Today, with ecommerce, companies have moved past periodicals as well as fruits of the month subscriptions. Nowadays, almost every industry has witnessed the emergence of subscription services to provide ease of use and save money to customers. 

Innovative Ecommerce Business Plan Examples:

Numerous companies have prospered because of the flexibility that e-commerce offers. These companies have merged traditional business models with new ones which has made them pioneers in their fields.

Larq – D2C

In the year 2018 LARQ introduced the first water bottle that self-cleans itself. The bottle is reusable and rechargeable. utilizes UV-C technology to kill the bacteria and viruses in water, regardless of whether it comes from the tap or from the natural source. 

The launch of LARQ was the biggest crowd-funded clean water campaign, which resulted in $1.7 millions raised. The company is currently the company donates one percent of its profits to the fight to ensure clean drinking water throughout the globe. 

The buyers were drawn to this bottle that is reusable because of its environmental benefits and the ability to reduce the cost of single-use water bottles but can still enjoy a clean water bottle (without having to scrub it) each time. These distinct factors have led to the company’s increasing profits of 400% over the course of a year.

Beer Cartel – Subscription service

Beer Cartel offers the longest-running beer subscription service. It offers expertly selected craft beers from all over the globe , delivered to the subscribers the doorsteps of their homes each month. They’ve enticed the curious as well as the avid customers a unique collection at an affordable price that is higher than what they can find in the stores. 

Beer Cartel has also done an excellent job in offering many different subscription options to meet the needs of people of all tastes and budgets.

Berlin Packaging – B2B

Fortune 500 firms and family-owned startups also rely on Berlin Packaging for sourcing, creating, and distributing its containers as well as closures. As a hybrid company, Berlin Packaging brings their know-how to all levels in the chain of supply in order to improve efficiency and reduce costs for their clients. 

Berlin Packaging is over 80 years old and has maintained their edge by innovating at each step along the process. Through the adoption of an online approach to business, they have remained ahead of the curve by making it easier for customers to purchase from their extensive inventory of containers that are sourced from more than 200 suppliers. Berlin Packaging also prioritized a strong link between their site and ERP making it easy for customers to view their credit limit and balances as well as outstanding balances.

Atlanta Light Bulbs – B2B 

Atlanta Light Bulbs is no stranger to ingenuous eCommerce. ALB began their first e-commerce website in 1999. This provided them with a massive advantage in creating an exceptional experience to their clients. 

Since their customer base has changed towards the young generation, Atlanta Light Bulbs is focusing on adding new features to their website which will differentiate them from the rest for example, making use of apps for the Big Commerce storefront. 

The mobile shopping app been instrumental in boosting Atlanta Light Bulbs’ B2C sales, but commercial customers have discovered the ease of shopping via their mobile phones. 

Another unique approach by ALB is their Make an Offer feature that allows customers to specify a number and price , and then submit an offer. On the back end pricing rules are utilized to calculate automatically the lowest amount Atlanta Light Bulbs can give. Customers receive a notification letting them know that their offer has been approved and they are able to checkout or, in the event that the price is too low, a new offer is made available.

Mountain Crest Gardens – Wholesaling: 

Mountain Crest Gardens began as an owned and operated by a family located in Northern California in the mid-90s. However, when they launched the website back in 2012 they experienced an increase of 10 times the revenue, and the company saw a 400 percent increase in the number of orders. 

Mountain Crest Gardens capitalized on their uniqueness: the stunning succulents. The content created by users organically enhances the plants’ beauty and increases purchases. Furthermore, Mountain Crest Gardens caters to various customers since they provide individuals succulents as well as wholesale options , and even subscription boxes. 

What Next?

E-commerce formats such as B2C and B2B are still viable and profitable. You might want to read this article once you’ve grasped the significance of being able to evolve with your clients. It will go over what ecommerce organizations are getting out of their email marketing initiatives right now. 


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