Planning a Minimum Viable Product

We deploy ready-to-use software to the production environment. In the case of complex Minimum Viable Product (MVP)s, we first move them through testing and staging environments so that we define the scope of the product.

Product Ideation

The main goal of an MVP is to develop a working product that provides immediate value, quickly, while minimizing costs. Starting with an MVP will allows to learn more about your end-user and the market you wish to enter as you test your assumptions.

Product Planning

MVP will also set the stage for future iterations of development and clarify the sequential steps to take in the project – whether that’s changing directions entirely, or continuing down your set development path.

Wireframes

It is important to design your mobile product with your users in mind. A good way to ensure that your users will have a good experience with the first iteration of your app is by mapping out user journeys. This will allow you to look at your product from the perspective of the user, beginning with opening the app to reaching an end goal, such as making a purchase

Prototype

Once you’ve worked out the user flow you will want to create a pain and gain map for each action. The pain and gain map allows you to identify all user pain points and the gains the user achieves when each is addressed. This tactic lets you determine where you have the greatest potential to add value.

Final Product

After Launching MVP it was imperative that you collect feedback from your users. Users tell us where the product is lacking and ensures market validation. This will help you generate new ideas grounded in user behavior research which will shape the subsequent versions of your product. It is important to continue to test, learn and measure, and then test again until the product is finalized.
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