low-code

How to Build an MVP for a Startup Using Low-Code Tools?

Are you considering putting a new business idea to the test? Thanks to no-code and low-code tools, it is becoming increasingly simple to create a high-quality MVP in a short period of time, begin acquiring users, leads, and clients, and determine whether your business vision is marketable.

You can now launch your product with minimal time and money outlay, but also without any coding knowledge. 

Let’s take a look at the tools that will help you get there

A useful toolkit for code newbies as well

Some of these tools allow you to use code to extend or customize their functionality, but coding knowledge is not required to create a great product with them because they all have extremely advanced visual editors. 

Let’s look at the various categories:

  • To create landing pages, you must first build a website.
  • Sending transactional emails
  • To carry out email marketing
  • Payments and subscription plans will be included.
  • To manage user data and create your own databases
  • Task automation and service integration

If you need to add forms with custom business logic to sign up or authenticate users in your MVP, you can complete this toolkit with Brisk Logic, a powerful drag-and-drop editor that easily integrates third-party services, but let’s look at the toolkit first.

To create a website

1. Google Web flow

A responsive web design tool with an easy-to-use visual editor that allows you to create custom blogs, portfolios, eCommerce stores, and any other type of website. 

What makes it so appealing to us?

  • Complete creative freedom. You can begin building and designing your website from the ground up, eliminating the need to select a template and make changes to it in order to build it exactly how you want it.
  • On-page and drag-and-drop editions are available. The drag and drop editor lets you make changes directly on the page, eliminating the need to use a dashboard, plugin, or page editor with a preview that must be refreshed after changes.
  • Clean and high-quality code. Its editor generates clean code that adheres to current web browser standards. You don’t have to worry about dealing with messy code if you use its HTML and CSS editors.

WordPress

The most well-known open-source CMS, with dozens of free, customizable, and mobile-friendly designs and themes, as well as thousands of plugins. It’s simple to set up and maintain, and it includes free hosting, support, official events, and a large online community.

Why do we like it so much?

  • Content comes first, and it’s simple to scale. It is extremely simple to create, publish, and update content, as well as to add as many pages as you require. You can create anything from a one-page or two-page site to a site with hundreds of sections.
  • Teamwork requires the use of edition roles. You can choose from six different roles, each with its own set of access permissions and capabilities: Author, Admin, Editor, Contributor, and Subscriber, making it very simple to keep track of everything.
  • Thousands of plugins and free hosting are available. There are numerous free plugins available to help you improve the functionality of your website. They are extremely simple to set up and manage, and your website hosting is also free!

To Develop Landing Pages

1. The Insta page

A landing page platform that allows you to create landing pages for online marketing and promotion campaigns quickly and easily. It comes with a visual editor and 500+ customizable templates, as well as A/B testing, multiple campaign management tools, and their own help center.

Why do we like it so much?

Popups and notification bars It allows you to create them using the same drag and drop editor, but it also allows you to trigger popups based on user action or timing, and you can use them on your landing pages or any other page.

Excellent widget selection. It currently provides 18 different widgets for adding multimedia content, as well as icons, calendars, social media options, and a checkout widget to make your life easier if you have an eCommerce site.

There are numerous integrations. It can be linked to a variety of email marketing services, webinar tools, payment gateways, CRM, and it is also simple to publish your landing pages to your own website using HTML or a WordPress plugin.

Landing

A marketing platform and landing page builder with over 200 editable templates. It also includes lead management and image optimization, as well as the ability to create pop-ups, A/B tests, and marketing funnels using a drag-and-drop editor.

Why do we like it so much?

Although it is newer, it is competent and up to date. A tool that is very similar to the previous ones, but at a much lower price, and that is constantly updated and improved. Its customer service will not let you down either.

Templates that are tailored to specific goals and industries. You have access to every available template regardless of plan, but you can also import your own file or create your landing page from scratch.

Widgets, testing tools, and stock images are all available.

Transactional emails

Send Grid

A transactional and email marketing email platform with dynamic templates that enables you to send emails without the need to Low-Code email servers. It is cloud-based, scalable, and has market-leading deliverability as well as real-time customizable analytics.

Why do we like it so much?

Live support and detailed email analytics. It includes everything from the fundamentals of clicks and opens to an examination of which browsers and mailbox providers your customers use, as well as 24/7 live support, to assist you with any issue.

Integrations are simple, and deliverability rates are high. It is extremely simple to integrate with any third-party service that has an API, and they have a good reputation for having extremely high deliverability rates.

Microsoft Office Suite is supported. Send Grid offers this system integration, which ensures that your templates and designs perform well on this platform. Ideal for business emails.

MailJet

A transactional and email marketing software that allows you to create, send and track email marketing campaigns on a large scale. It has a drag-and-drop editor that allows for real-time collaboration, as well as editable responsive and editable email templates.

Why do we like it so much?

Complete email delivery tracking is available. From open and click tracking to real-time analytics, this service allows you to track and report on the entire life cycle of your emails after they’re sent.

Excellent newsletter support as well. In addition to providing a WYSIWYG editor for newsletter creation, as both do, it also provides custom headers, scheduled releases, and the ability to segment lists with your CRM.

Mobile edition access. While your phone may not be the best device for designing your next newsletter, having it on hand while you’re away from the office may be useful. Mailjet supports both iPhone and Android.

Email Marketing

MailChimp

An email-based marketing platform with a drag-and-drop editor, editable templates, and real-time analytics that allows you to create multichannel campaigns. It also includes data-driven and behavior-driven automation, as well as the ability to trigger custom actions with other services.

Why do we like it so much?

  • Templates and adaptable edition. A large number of templates, as well as a very simple learning curve for designing for any device. Its editor is very flexible, intuitive, and simple to use; no coding skills are required.
  • Reports and analytics of high quality. In addition to free testing tools, a truly comprehensive and understandable data visualization panel allows you to see everything that happens with your newsletters at a glance.
  • Excellent pricing and a free plan. If you have fewer than 50,000 subscribers, MailChimp has a number of more than affordable plans for those just getting started, and it’s free if you have fewer than 2,000.

Proactive Campaigning

A sophisticated marketing platform for acquiring customers and managing relationships with existing contacts throughout the sales process. To create complete marketing funnels, including email marketing, marketing automation, and CRM solutions.

Why do we like it so much?

Concentrate on achieving goals and increasing sales. It comes with a customer relationship management dashboard that organizes your customers’ data and allows you to set campaign goals and track aggregated data from clients.

List management at its finest. It allows you to segment contacts using tags or custom fields that can be added or removed using automation, as well as lead scoring, which assigns scores based on subscriber actions.

Automated marketing. To create custom and sophisticated workflows, you can combine any number of triggers, actions, and conditions.

So, what comes next?

As you are no doubt aware, coming up with an idea is only the first step. A thorough examination of what products already exist on the market, as well as the tools with which you can begin to build, is required to turn that idea into something more substantial.

Launching an MVP will assist you in validating hypotheses, getting to know your future clients, resolving doubts, discovering new ideas, and starting a path that we hope will grow over time. These tools will assist you in the early stages, saving you a lot of time and headaches.

You have complete freedom of choice! Depending on your business idea, you can use various tools or a combination of them to achieve a better result.

If you are not a developer, we recommend that you read this Innovate post about how to build a Low-Code without knowing how to code. You will be taught step by step how to create a good proof of concept without spending a lot of money.

Do you want to build your MVP with Brisk Logic? Sign up for free or schedule a demo with our team to improve your user authentication experience. We would be delighted to hear from you!

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