What is the definition of smart retail?
Smart retail. What exactly is it? Find out how this could transform everything.
How can we define smart retail? What will it mean for the retail industry’s future?
Many people believe that stores will vanish over the course of. We will buy everything online. And if we wish to “take a look” at the items we would like to purchase, we’ll sit in our sofa at home by using virtual reality.
But, it’s difficult to imagine that the normal routine of shopping will end. People love visiting an actual store, and they are also interested in looking for products It’s a gratifying experience for people even though they are able to buy everything on their computers.
However, the options in the near future are likely to be different, and some have changed in the past to the good.
When we speak of ” smart retail” We are talking about the use of strategies and technology that enhance the customer experience by making it more enjoyable and more personal.
The goal of smart retail is to make the sale, but the goal is to allow customers to have the best personal experience to ensure that the customer is enticed to come back to the store in the near future. To achieve this, concepts like ” customer journey” within the store are extremely pertinent.
If we take a deeper study of it, the customer journey is the journey that a customer follows that starts with observing the display of the store to the point that the time when the customer leaves after buying the item.
What exactly is the route? What are the key instances that comprise it that create the experience for customers? What can we do to improve each of these moments and combine them to create a seamless and personal shopping experience that will please the customer so that they are more likely to return to the shop? That’s the kind of problems that can be solved with intelligent retail.
However, how will the customer experience alter in the near future? Okay let’s say that…
The communication with the client will begin just a few feet away from the place. Based on the close proximity of the customer the personalized messages will be sent to customers’ mobiles and inform them of their product , as well as the cost or discount.
When the customer has arrived at the front of the store The customer will be amazed by the window of the store. The various screens and effects in three dimensions created to catch the attention of customers and their eyes. This will encourage them to go into the store and they begin on their journey. Additionally they will also be able to determine the gender and age of those passing by and, in this way, the stores can provide customized advertisements.
Inside, we’ll discover a variety of things that are not the items we see in stores today. They will be ” exhibition halls” (like “museums”) in the sense that items will be available to be observed and touch, or even examine.
But it gets better: the items are part of a story that includes sound and smells will be connected to the customers to allow the customers to be a part of it by touching their feelings.
What should we do if we really require something? It’s as simple as placing an order on our smartphones or on screens that will be able to function for that reason, and the items will be delivered immediately to our home.
However, keep in mind that certain products can be readily available in the event that we’d like however it will not be as common.
Service for customers is very different.
Although some establishments will have human workers, in many these will replace with screens and robots that are equipped that have artificial intelligence. Most likely, this will affect the hours of operation and days. This are often extended, and eventually be available all hours of the day, all the time.
The rooms for fitting will be different. They will also be fitted with artificial intelligence. These will be able to recognize your preferences and your measurements. They can advise you on products that could be suitable for you.
In addition, the method of payment will be different. The queues and cashiers will be gone for great. Customers will pay for their purchases using their mobile phones. In certain instances it will happen by a computer, and when customers leave the restaurant the establishment, they’ll be instantly charged.
In addition to the more “standard” stores, other specialist establishments can provide customized experiences for those who wish to live unforgettable experiences. Do you wish to purchase Star Wars products? Do you think it would be possible to do that in the Death Star while a big space battle is taking place on the outside? Do you want to purchase diving equipment? What would you do within the setting of a spectacular seabed? There are many possibilities…
Once you’ve figured out what smart retail means and the changes we can expect to see in stores in the near future, it is important to be aware that technology will play a major role when it comes to developing these. When we say technology, we are referring to monitoring.
Why is it important to be as clever like smart retailers?
Smart Retail is also known by different names like stores that connect, IoT shops or future stores. In essence the term “smart store” refers to an established commercial shop which has gone through the digital revolution and transformed its space with new features because of IoT devices to give its customers the best customer experience. Companies are working to bring the benefits of online commerce to physical stores to draw new customers in increasing sales and boosting the loyalty of their customers.
Because of the IoT devices which can be placed in the physical store, retailers can gather and analyse huge amounts of unidentified data to understand the behavior of customers within the store, and thus evaluate and improve the performance of the points of sale. Making decisions is no longer governed by intuition, but rather take advantage of the information gathered.
The data is taken from many different devices, and it can affect the strategy of communication for the campaign in accordance with the goal to be achieved