AR/VR Technologies as a New E-Commerce Trend
The e-commerce sector is experiencing rapid development due to increased competition and globalization. It is also looking for ways to gain an edge over its competitors. The tools of extended reality and artificial intelligence play an important role in allowing businesses to outperform their competitors and increase sales. This will allow them to build loyalty and create new opportunities.
Experts predict that the global e-commerce market will reach $24.3 trillion by 2025 with an 11.5% CAGR. It’s quite impressive, isn’t? According to 99firms’ recent statistics, mobile commerce accounts for 72.9% of the global e-commerce market. 51% of online shoppers make their purchases via cell phones and not a computer.
This is why an e-commerce app doesn’t ask the question “Why?” Businesses that are looking to improve their services and reach new heights of success already know this.
E-Commerce Benefits: AR/VR Applications
It can be very simple and enjoyable to buy a house. AR/VR technologies can help achieve this result.
Let’s look at how these solutions can be used to benefit businesses!
#1. Try Before Buying
Customers have the chance to test the product before purchasing. Every buyer wants to try the product. It was impossible to do this in the past if you had to go into a store. Customers can now manipulate their products without ever leaving the couch thanks to virtual and augmented reality. They simply need to download the application and select the product they want.
#2. #2. Increase brand awareness
AR/VR technologies solutions can help build stronger marketing and a better brand perception. AR/VR Technologies can help you build a brand that is modern, innovative, creative, and engaging. Customers will always return to companies that provide the best service and care. This builds customer loyalty and increases their desire to purchase your products.
#3.Appeal to New Customers
Extended reality solutions for e-commerce are a great way of attracting a new generation. It is hard to be surprised by Generation Y or Z with anything. Augmented and virtual realities will create that WOW-effect, and attract more buyers. They are also the ones setting the trends in the consumption of certain products so it is important to surprise them.
#4. Intensify Consumer-Product Connection
XR apps allow for emotional interactions between product and client. The AR/VR technologies presentation of e-commerce goods increases customer engagement, makes shopping more memorable, and gives users emotions. They are looking for this in an endless array of products and services.
#5.Optimize your Supply Chain
AR/VR technologies and applications are different from showrooms and stores in that they can hold infinite quantities of products regardless of their sizes and availability. You don’t need to pay rent or maintenance, salaries for sellers and consultants, and logistics. You only need to create an application and fill it with products. Then, you can take care of customer experience in an e-commerce app.
Six Effective Steps to Create an App For E-Commerce with AR/VR Technologies
These factors will convince you to create a mobile ecommerce app that uses augmented and virtual reality. Next, you need to think about the app development stages.
1. Define your goals and performance indicators to improve your e-commerce app.
It is important to understand where your business stands now.
Are you making a profit?
What is conversion of sales?
What about the customer loyalty indicator?
You can then set goals for your application based on the answers to these questions. You can, for example, define how much traffic your company should receive on a monthly basis. What is the percentage of mobile traffic?
It is important to know your KPIs so you can measure them.
2. Describe your target audience in detail.
You can use this information to better design your marketing program and concentrate on what you need to do. You should collect all the information about your customers: their age, hobbies, habits, favorite products/stores/websites, etc.
3. Select the right technology stack to develop e-commerce applications.
There are four options available: native apps and cross-platform apps.
Native apps have been developed for one OS: Android or iOS. These apps support many functions that a smartphone may offer. These apps offer the best performance, security and efficient device resource usage. They are both offline and online-friendly. They are also more costly to develop and maintain, difficult to patch, and require multiplatform support. Objective-C and Swift are required to develop native iOS apps. Developers of Android apps typically use Java or Kotlin.
Cross-platform applications can be developed for multiple platforms simultaneously and share the same codebase. They are cost- and time-efficient, don’t require separate developers for each platform, and they can be more economical. These apps are not compatible with native devices’ features and perform less than native apps. Flutter, React Native and Xamarin are the most popular cross-platform frameworks.
Hybrid applications aren’t very popular as they have poor user experience and performance, but are affordable. Ionic is the most popular technology for developing hybrid apps.
These web applications are similar to regular websites or web pages, but they appear to the user like a traditional application. They are easy to use on all platforms and cost less than a lot to create and maintain. However, they have limited offline functionality and security that make them difficult to monetize.
At this point, you can compare the benefits and drawbacks of each technology to help you choose the best one for your needs and goals. You can get professional assistance if you’re not an expert in the field.
4. Make a list of the requirements and features you need for your eCommerce app.
It is a good idea to create a technical specification that will describe all future functionality. The next feature can be chosen:
Push notifications are a feature that allows users to receive regular messages, offers, and new products via push notifications
Geolocation lets you show customized messages to users from certain locations. You can calculate the delivery cost based on distance from storage.
Shopping cart to order multiple products quickly at once
Wishlist allows you to make a repeat purchase and save your favorite products.
Multiple payment options improve the app’s usability by the user. They are a must-have feature in every app.
Social Integration allows you to get and share feedback from customers and to advertise your product to friends.
Rating system allows you to send feedback and evaluate goods easily.
Advanced Search provides convenient navigation that allows you to search for a variety of products and filters.
App analytics allows you to evaluate your products and services and helps you develop a more profitable marketing plan for the future.
5. Make a budget that is based on the features you need and the resources available. Then, select the process you want.
Decide how much money you’re willing to spend on your app and then choose the best development path for you. You can either create a custom application or use an existing SaaS solution. Each platform can use a bespoke app. SaaS works on all browsers and devices without any performance differences.
6. Create a marketing strategy that works.
Effective promotion is key to increasing downloads, views and purchases of new applications.
This is the approximate path that you will need to follow when creating an application for eCommerce.
There are many misunderstandings and challenges, but you should look up at the best in the market. Every business must make a decision about whether to be the first or stand behind their competition.
The Best Examples of AR Implementation in E-Commerce Apps
Innovative technologies are available to every business niche. Retailers can make the most of Augmented Reality.
This is how mobile app development can help certain niches in e-commerce.
AR in the Furniture industry
IKEA was the first company to develop an AR application. This allowed them to be ahead of their competitors. This allows customers to see how furniture will fit in their interiors before they buy. It is difficult for people who have recently bought a house to visualize how a closet or sofa will look in a space.
AR furniture software allows users to easily place furniture, move it around, rotate it, swap out furniture, and so forth. This helps people to understand their needs and attract them emotionally when they are shopping for the right product.
Fashion industry: AR
The Zeekit app is a good example of AR-enabled clothing shopping. The Zeekit application allows users to create and try on outfits right from their smartphones. You can choose from a variety of models and try your favorite clothes. Or, you can upload your own full-length picture to the app. This is a great way to see if you look good in a particular color or clothing without having to be present in-store.
AR in the Household Appliances industry
The Hisense Home AR app can recommend the best product for users by simply measuring available space. The range includes TVs, sound panels, refrigerators and washing machines as well as dryers from Hisense. The client can take a photo in AR of the products at home and share it on social media.
We are big fans of innovative technological solutions and have created e-commerce apps with virtual and augmented reality.
AR Kitchen Builder
AR Kitchen Builder is one of our most notable projects. It is a kitchen planning application that uses augmented reality technology to allow consumers to design the cooking space of their dreams. It allows users to place appliances and furniture in the room as they happen. This makes furnishing rooms easy and quick.
AR Kitchen Builder helped reduce the cost of kitchen renovations by 70% and made the sales cycle 10 times shorter.
Chainsaw Assembly was created as a demonstration of the Husqvarna Chainsaw Assembly simulation specifically for a VR event. This simulation shows the main components of chainsaws. The user can assemble the entire device by following specific hints. This solution is easily replicable to build any other 3D model.
This is a great example of VR applications for hardware shops. This solution will allow people to experience different tools at home, see the product from all angles, and compare it with another one without ever picking it up.
These are the benefits of application development:
Accelerate the sales cycle
Lower maintenance costs for staff and store.
WOW-effect and higher customer loyalty
The bottom line
Augmented and virtual reality is not far off. It’s our present and it’s amazing. You can do so much without ever leaving your home by simply downloading an application or using a headset. The power of technology will only continue to grow, especially in eCommerce, which is a huge market with enormous potential and great opportunities.
Our world is highly competitive. The winner is the one that is open to new ideas and is willing to take risks. AR and VR solutions can lead to success. They create an inclusive customer experience where every user feels valued and is able to enjoy a new adventure.
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