How to Get Funding for Your EdTech Startup?

The use of e-learning is being used for a variety of reasons, including as an alternative to the traditional schooling system. But when the Covid-19 pandemic spread across the globe schools included among the initial organizations to shut down to stop the spread of the disease.

The market of EdTech startups is very overcrowded. There are many new eLearning companies seeking to take a slice of a growing market share.

To have your next-generation EdTech start-up financially backed, you’ll have to be very aware and seek ways to stand distinct from the myriad of competition in the marketplace. What are the reasons you’re worth investing in? What do you plan to add to the world of eLearning that isn’t there already or hasn’t been fully realized as of yet?

Begin your search for financing with passionate, eloquent and sincere answers to everything above. It’s going to be necessary to pitch your next-generation EdTech startup concept in order to succeed in doing it if you’re with a half-invested or uninterested.

If you don’t care then they won’t bother

Once you’ve got everything in place It’s time to begin searching for ways to be money. There are a variety of possibilities to think about on this path.

The result was that remote and homeschooling were the norm. Schools began offering online education, and organisations began providing training via digital techniques.

This led to a significant increase in the amount of money invested in e-Learning startup companies to help grow the educational sector. This is why it is the ideal time for entrepreneurs to start EdTech businesses providing e-Learning as well as learning tools that incorporate AR/VR.

The article will look at the latest EdTech trends and the ways you can obtain funding to start your business.


The Overview of the EdTech Industry Trend


We all know that Covid-19 has changed the way that people learn and work and how they interact. The outcome is a hopeful image for the world EdTech industry, and it’s likely that the next generation of EdTech products will come out on the market, as the demand for e-Learning grows across the globe.

Between 2010 and the year 2019, the EdTech industry was not as well-known as it is today so it received around $32 billion in funding. It is predicted that the amount of funding will increase to $87 billion by 2030 thanks to the expected advancements in functionality and the numerous features of new EdTech products.

Companies such as Upswing must do it by themselves. Although edtech entrepreneurs are aware of the importance of R&D is vital but it’s not often they are able to be able to execute it effectively. They’re often in need of funds while only 2 per cent of all venture capital investment goes to startups in the field of education. (This is a significant improvement over even 5 years ago but it’s still very small.) In my position at Village Capital, as an early-stage investor, I’ve observed that traditional funders aren’t willing to invest in startups that use edtech because of their long and intricate sales cycles as well as smaller and slower returns on investment.

This is unfortunate because these companies are changing the way education is delivered and learning, for both young learners and for adults. They are, for instance, training low-income workers, helping students in college find jobs using psychometric tests and are modifying textbooks for students with special needs. So , how do we overcome this dilemma?

Here are five options:


1. Startups: Do your research prior to you begin.

Cell-Ed the program, which provides literacy training to low-income workers and other abilities through mobile phones, carried out an experiment for two years to test its effectiveness prior to its launch. Apprendis is a company that has created virtual science labs and automated tests for students in middle school is the result of more than 10 years of research and was recently awarded an award to expand its R&D.

2. Corporations: Join forces with startups.

A lot of education companies are investing money in R&D as well as wishing to connect with startups to be possible partners or potential acquisition potential targets. For instance, McGraw-Hill estimates that it invested $175 million in operations and development in 2015, largely through a massive R&D office located in its Boston headquarters. The company also bought at least four startups in edtech over the last four years. These companies will then be able to access the facilities.

3. Students: Connect with the edtech startups.

There are thousands of PhD students that must submit a thesis to be able to graduate. Through a matchmaking process with promising companies, they are able to conduct research at no cost (or at a minimal cost) and offer startups the data needed to show their efficacy. If the research results aren’t good, they can take what they’ve learned to test.

4. Universities: Create school pilot consortiums.

With entrepreneurship growing in popularity across the nation schools are keen to provide their students with employment opportunities. Many startups do not have the funds to hire on campuses, yet only 14 per cent of graduates are interested in working for large corporations. Through forming a school partnership, startups that are vetted can be connected with universities and colleges that are willing to serve as testbeds for product development and provide students with internships, work as well as information.

5. Investors and the Government: Incorporate R&D into financing structures.

A new investment model could be to allocate a portion of the funds that a startup is able to raise for R&D. A new model that encourages investors (through tax deductions like tax credits, such as the R&D Tax Credit and also startups (by making sure that funds are allocated could allow businesses to receive the recognition they require at the beginning for the acquisition of users and retention.

How to Fund Your E-Learning Startup?

edTech- startup


It’s clear that the market for education is expected to be fierce and competitive, an EdTech company’s founder needs to develop a distinctive product to make them stand from the crowd.

Investors are keen on investing their cash into emerging companies that have a bright future, as they wish to earn a huge return from their investments. So, you need to provide them with the right reasons to pick your plan over other ideas. For instance, you could come up with a method to enhance the underserved area of the online learning space.

There are numerous prominent EdTech trends you could think about and find ways to outdo them. Select a niche or a future sector of growth, create your business plan around it, decide on the unique selling factors (USPs) and distinguishing factors and then secure the funding you need to start your own business. 

  • Learning Management System (LMS)
  • A platform for learning languages
  • Gamified learning apps for gaming
  • Career development Apps
  • MOOC portals
  • School administration
  • Apps for K12 education
  • A platform for testing preparation

These are the ways to raise money to fund your Edtech start-up:


Angel Investors

You can approach investors on investment portals like Angel List or directly to investors focused on the education sector. But the investors in this sector may refer you to investors from other industries who want to diversify their portfolios of investments.

Many investors who are interested in the EdTech area believe that the pandemic could be acceleration for digital learning. They are willing to invest in businesses that create innovative e-learning solutions.

Venture Capitalists (VCs)

While VC firms and investors may be selective at times, however, they are able of investing in an EdTech business on their own or even bring in additional investors. They seek to create unicorns since they can achieve huge profits from their investment.

A company that has identified an unsolved problem in the field of digital learning and has an innovative approach or solution can catch the attention of VCs and get an enormous amount of money and help.

But, when it comes to VC funding an entrepreneur must be willing to give up an enormous portion of their equity. Additionally, they are able to influence important corporate decisions. However, they prefer working with successful and experienced entrepreneurs or those who have partnered with a technology company.


Finding a single company or investor that could provide you with a large amount of money could be a difficult task due to their concern about the underwater coral reefs of EdTech development.

However, it is possible that an EdTech startup founder may be able to obtain financing in a variety of ways including state-funded programs and gifts from institutions of higher education or other institutions interested in financing your unique e-Learning service.

However, you are able to join platforms that will assist you in securing investment opportunities, like Indiegogo as well as Kickstarter. Through these platforms, many users can contribute funds in exchange for a portion of the earnings from the sale of your products or for a percentage of equity.

Institutional Investors

There are world-class corporations, universities and educational systems open to funding innovative ideas. They may also develop a brand new business idea in their own incubators for startups or acquire a company using this innovative concept.

The company will be able to access the financial resources, as well as the recognition of its brand that is essential to develop and promote the new product.

But, the founder should be aware of not collaborating with organizations that have a lot of internal bureaucracy as it will impact the decision-making process. Pay particular attention to exclusivity and avoid partners who have little success in working with businesses that are new.

Get Yourself Noticed, Funded Through Crowdfunding

Beginning to search for the perfect investor may take quite a long time! If you’ve got a presence on social media or an email list of contacts that you believe would be willing to give smaller, one-time gifts make use of these!

Services such as Indiegogo as well as Kickstarter are a fantastic source of funding for your eLearning startup! Simply bring along the enthusiasm you have for your project at the time you sign up, and use the service to connect with investors that are only once in the market!

By integrating social media into these fundraising sites, you’ll have the ability to create some social media buzzwords for every donation! In doing this you’re getting your business’ name known to the world and communicating your message to investors that are interested in joining your connections on social media!

Looking For Bigger Donations

If you’re not acquainted with the Brisk Logic Maybe this is the right time to explore the site. It can help you connect with angel investors who may be enticed to invest in your EdTech business.

It’s similar to crowdfunding, in that it is also possible to convince relatives and friends to contribute through the service. However, it also has a user base that is interested in funding educational projects that match their interests.

Making personal messages and sending them out to users who visit or like your page is a different option to secure funding. The connection can lead to money.

The Traditional Investment 

There are investors looking to enter the EdTech field however, it’s difficult to be able to identify their names or their goals without first doing some research. Look into potential investment firm matches. Find out who is investing and in what areas they’re investing. Contact these companies and discover ways to schedule meetings to present your startup.

You’ll need to conduct lots of your own research however it’s well worthwhile when you discover an investment company that is interested in your venture and is eager to join.


Since the onset of the Covid-19 epidemic, the educational industry has seen numerous changes to the method students learn. Instead of physical interaction between a student and a teacher, the institutions of learning have shifted towards online education.

Additionally, EdTech startups are identifying areas of need in the e-learning landscape and are looking for innovative ways to improve this area. This sector is therefore an exciting future.

If you are the creator of a brand new business You can obtain funding to create next future e-learning products by crowdfunding or venture capitalists. You can also get funding from Brisk Logic. Choose your market niche to identify your distinctive selling points, and then get going. 


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